New spring 2017 TAA webinars – Improve your skills

TAA fall webinar seriesWhether you are interested in learning how to use social media to promote your writing, enhancing your approach to visuals, creating instructional media on a budget, writing and developing a college textbook, or creating ancillary materials and companion websites, TAA’s spring webinar series for textbook and academic authors has you covered. Join us as various industry experts share their expertise on academic and textbook writing topics. Sign-up early to reserve your spot! Not a TAA member? Learn more about member benefits and join today. [Read more…]

10 Disaster control guidelines for your textbook schedule

scheduleDrafting and production schedules are more important than one may think in the world textbook publishing. At the same time, deadlines can be burdensome for authors. Missing them is a principal cause of marketplace failure. An untimely textbook, finding no uncommitted customers by the time it reaches them, is doomed. Furthermore, postponement—pushing back a product another whole adoption cycle—is usually not a good option.

The best way to deal with schedules is to master them at the very beginning through realistic planning, starting with a drafting calendar. [Read more…]

How reporting royalty income affects taxes for authors

Taxes for authorsIt is well established that an author who is engaged in the business of writing for income should report royalty income on Schedule C, not Schedule E. But what about a retired author who no longer is writing but still receives royalties from previous work? Should retired authors report royalty income on Schedule C or E? Or, should a sole-proprietor S corporation that reports royalty income as corporation profits and author wages be used? Each reporting method has tax consequences and legal issues.

TAA member and veteran textbook author Phil Tate conducted extensive research to answer these questions and has compiled that research into a document entitled, “How Reporting Royalty Income Affects Taxes,” which he is sharing with TAA members. Click here to login and view. Phil also shares his non-expert, non-legal opinion to help you decide how to report your royalty income.

Download a sample of TAA’s newest book, ‘Writing and Developing Your College Textbook’

Writing and Developing Your College TextbookWriting and crafting a textbook and attending to authoring tasks is a time-consuming, complex—some would say monumental—project, even harrowing at times. The updated and expanded third edition of Writing and Developing Your College Textbook, will guide you through the nuts and bolts of the textbook development process, and provide essential background information on the changing higher education publishing industry, as well as how to choose a publisher, write a textbook proposal, negotiate a publishing contract, and establish good author-publisher relations.

Subscribe to our email list and we’ll send you a 17-page sample of the book.  [Read more…]

Pre-order your copy of TAA’s newest book: ‘Writing and Developing Your College Textbook: A Comprehensive Guide’

Writing and Developing Your College TextbookWriting and crafting a textbook and attending to authoring tasks is a time-consuming, complex—some would say monumental—project, even harrowing at times. The updated and expanded third edition of Writing a Developing Your College Textbook: A Comprehensive Guide, now available for pre-order, will empower you to undertake textbook development by guiding you through the nuts and bolts of the development process and providing essential background information on the changing higher education publishing industry, as well as how to choose a publisher, write a textbook proposal, negotiate a publishing contract, and establish good author-publisher relations. Click here to pre-order. [Read more…]

Q&A: How to write for student learning vs. faculty content

Q&AThe following Q&A is based on a TAA webinar presentation by Michael Greer, from the University of Arkansas at Little Rock and Development by Design, entitled, “Bringing Textbooks to Life: Strategies for Improving Student Engagement”.

Q: Laura Frost, Professor of Chemistry and Director of the Whitaker Center for STEM Education at Florida Gulf Coast University:

“One of the problems with producing a textbook that helps the student learn is that the faculty member is the person who is selecting the textbook and the publishers know this. Do you have any suggestions for authors who are interested in writing for student learning vs. faculty content?” [Read more…]

Join us 9/27 at 12 p.m. ET for the TAA webinar, ‘The 10 Habits of Highly Productive Academic Writers’

Gina HiattOne of academia’s secrets is that most people struggle to get enough writing done. This is partly because they believe some heinous myths about writing, and also because they don’t know the correct habits. On top of that, scholarly writers are often quite anxious – about failure, about not writing enough, and about their careers. They frequently are perfectionists, but perfectionism leads to procrastination, which leads to paralysis.

Join us Tuesday, September 27, from 12-1 p.m. ET, for the TAA Webinar, “The 10 Habits of Highly Productive Academic Writers”. Dr. Gina J. Hiatt, Founder and President of Academic Ladder® Inc., will show you how some simple changes in your habits will lead to big payoffs in your writing productivity and creativity. [Read more…]

Trends in college textbook publishing: 5 Tips for navigating the digital transition

Color photo of an stack books and mouseMany college textbook authors are experiencing declining print unit sales and diminishing royalty checks. Regular price increases previously helped college textbook publishers offset shrinking print sales, but that strategy is no longer effective. Consequently, some publishers are cutting budgets to offset revenue shortfalls. They’re also diverting remaining investment resources into new digital products and services that offer a measure of protection against the depredations of used, rental, and pirate competition. As a result, those publishers are rebranding themselves as software or learning science companies and setting very public goals to eliminate or scale back their print publishing programs in favor of fully digital product models. What are the key forces driving college publishers’ online publishing strategies? What are some steps higher education textbook authors can take in response? [Read more…]

Nominate your book for a 2017 TAA Textbook Award

Textbook Award logosGain recognition with your fellow authors and within the textbook publishing industry by nominating your textbook for a 2017 TAA Textbook Award now through November 1, 2016.

The Textbook Excellence Award recognizes excellence in current textbooks and learning materials. The McGuffey Longevity Award recognizes textbooks and learning materials whose excellence has been demonstrated over time.  The Most Promising New Textbook Award recognizes excellence in 1st edition textbooks and learning materials. [Read more…]

On Demand Webinar: 20 Tips & 20 questions for your next textbook deal

Stephen GillenIn this webinar, recorded at the 2016 TAA Conference on June 25, Stephen Gillen, a partner at Wood Herron & Evans, takes you on a tour of a typical textbook publishing contract, pointing out the highlights along the way – what’s usually negotiable; what’s often not negotiable; what questions to ask; and when to ask them.

The webinar is adapted from his book, Guide to Textbook Publishing Contracts.

[Read more…]