Special offer on TAA books on textbook authoring

Guide to Textbook Publishing ContractsWriting and Developing Your College TextbookTake advantage of special pricing on two TAA books, Writing and Developing Your College Textbook and Guide to Textbook Publishing ContractsWriting and Developing Your College Textbook is now $43.95 (regularly $53.95) with free shipping. You’ll also receive a coupon code for $5 off your membership renewal! Guide to Textbook Publishing Contracts is now $14.95 for the print book (regularly $19.95) and $9.95 for the ebook (regularly $14.95). You’ll also receive free shipping on the print order and a coupon code for $5 off your membership renewal! [Read more…]

Major educational content providers and distributors join together to fight counterfeit textbooks

Cengage, McGraw-Hill Education, and Pearson have joined forces with distributors Ingram and Chegg, Inc. to have them adopt and implement a set of Anti-Counterfeit Best Practices designed to address the growing problem of counterfeit print textbooks. The Anti-Counterfeit Best Practices are intended to assist distributors with combating counterfeits of print textbooks that hurt students, educators, publishers and distributors. [Read more…]

4 Higher education publishers team up to fight counterfeit textbooks

Stop Counterfeit TextbooksIn an effort to fight counterfeit textbooks, four higher education publishers, Cengage, Elsevier, McGraw-Hill Education and Pearson, have teamed up to create a website called Stop Counterfeit Textbooks.

The site includes information on how to avoid counterfeit textbooks, how to identify a counterfeit textbook, and what to do if your textbook is counterfeit. The website states: “Counterfeit textbooks are a substantial problem in the educational marketplace, burdening students with inferior products; exposing distributors to legal liability and unsaleable inventory; and depriving authors and publishers of the funds necessary to reinvest in new educational content.” [Read more…]

3 Novice textbook authors share lessons learned

Rick Mullins, Dave Dillon, Brent Blair, Laura Frost

(l to r) Rick Mullins, Dave Dillon, Brent Blair, Laura Frost

At a 2017 TAA conference session, entitled “So You Want to Write a Textbook? Lessons Learned and Advice Sought,” moderator Laura Frost, a veteran chemistry textbook author, interviews three novice writers, Brent Blair, Dave Dillon, and Rick Mullins.

Brent Blair is an Associate Professor of Biology at Xavier University in Cincinnati and is writing his first textbook, Environmental Science: Ecology and People, for Oxford University Press. Dave Dillon is counseling faculty and an Associate Professor at Grossmont College and is authoring the second edition of his textbook, Blueprint for Success in College. Rick Mullins is an Associate Professor of Chemistry at Xavier University in Cincinnati and is writing his first textbook, Organic Chemistry: A Learner-Centered Approach, for Pearson Education. [Read more…]

Creative self-help for textbook authors

In her 2017 TAA Conference session, “Creative Self-Help for Textbook Authors”, Mary Ellen Lepionka, co-author of Writing and Developing Your College Textbook, shares practical advice and models a creative problem solving approach that you can customize to create your own useful tools for success in your textbook enterprise. Watch the full presentations on demand. [Read more…]

TAA Council passes resolution on textbook counterfeiting

Don't buy counterfeit textbooksThe TAA Council has passed a resolution on textbook counterfeiting that details a variety of actions the association will be taking to combat the issue, including educating the public about the problem, and broadening understanding of the negative ramifications of the use of counterfeit copies.

Counterfeit textbooks are “affecting the textbook marketplace and causing substantial losses of revenue for publishers and of royalties for authors and driving up the price of textbooks,” the resolution states. “Appropriate compensation for the work of textbook publishing is essential to ensure that both publishers and authors can continue to deliver excellent educational resources.” [Read more…]

3 Most important skills a textbook author needs to have

Sean W. Wakely, author of Writing and Developing Your College Textbook: A Comprehensive Guide, shares the three most important skills a textbook author needs to have.

Listen to the full interview

Kick-off your summer writing with these posts from the blogosphere

summer writingWhen summer rolls around, it can seem almost impossible to get work done. With the beautiful weather, neighborhood barbeques, and days poolside, our desks begin to sound like one of the last places we would like to spend the day. But, believe it or not, summer can also bring new inspiration and a breath of fresh air for your writing. A new season brings new ideas and perspectives perfect for fighting off writer’s block and beating procrastination. Even as I am sitting out on my back porch writing this, I feel rejuvenated and ready to tackle each project that comes my way. Here I’ve shared posts that can help you tackle some projects of your own and stay on track this summer season. [Read more…]

Cengage print materials to include certification seal to fight counterfeiters

CengageBeginning with shipments currently underway to on-campus, off-campus and online retailers, Cengage print products will include a unique certification seal developed by an expert third-party certification company. The seal includes a QR code and one-off indicators that verify the product’s authenticity. Cengage estimates that counterfeit course materials cost the company between $70 million to $100 million annually.  [Read more…]

10 Tips to help you evaluate an index for quality

Ensure that key details are reflected in the indexThe book you have spent so long writing and editing is almost ready to be published. It is in its final layout, and has been proofread multiple times. The one hurdle remaining is the index. Finally, you receive the index manuscript for review. While it may be tempting to give the index just a cursory glance before blessing it with your imprimatur, it is worth investing a modest amount of time to ensure that the index does your book justice. A complete and well-constructed index adds real value to your book by making its content more accessible to readers. How can you be confident that the index you receive is good enough for your book? [Read more…]