How to explain complex ideas in a simple way

Explaining complex ideasAs teachers and authors, we are often faced with the challenging task of conveying information that, although second nature to us, is completely foreign to the students learning the material. Several experienced textbook authors share their best practices for explaining complex ideas in a simple way, including the use of metaphors, visuals, procedures/processes, and hands-on multisensory activities to improve learning success. [Read more…]

Cengage promises more details about how royalties will be calculated on Cengage Unlimited subscriptions by March

TextbooksIn a January 25 email to its authors, Cengage said that it will have more detailed information about how royalties will be calculated on Cengage Unlimited subscriptions by March. “With the introduction of Cengage Unlimited, we know authors are keenly interested in how royalties will be calculated,” the email stated. “To answer that question, we are currently building out the Cengage Unlimited platform and assessing financial and royalty systems to enhance our ability to track student access.” [Read more…]

Students lead the march toward mobile: Three strategies for adapting and responding

Mobile textbookIt is becoming increasingly clear that students want and need to use mobile devices as a supplement to their print and e-textbooks and LMS course platforms. In fact, many students prefer reading on mobile. Students are leading the market to mobile, and publishers are following. Some authors are working to adapt existing materials to the mobile platform, but in many cases the publisher adapts the material with little or no author input. Authors have a vested interest in keeping up with this transition in terms of the technology opportunities, content quality control, and enhanced marketability of their works. [Read more…]

Cengage ‘will honor all contractual obligations’ with authors under Unlimited model

online libraryCengage’s Chief Product Officer Fernando Bleichmar said the company will continue to honor its contractual obligations with authors under the Cengage Unlimited model, but that the contract they have with authors generally grants them the discretion to publish the work in the way they think best helps drive the sales of those titles.

“We have spent significant time with our internal teams making sure the contracts allow us to do the Unlimited model,” he said. “The contracts are established in a way in which the publishers have the discretion of evolving the model that benefits both the authors and the publisher, and our contracts allow the creation of different models. We are going through all the details in the contracts, having those conversations with our authors to make sure they are comfortable with the Unlimited model as we move forward.” [Read more…]

Authors express concern about new Cengage Unlimited subscription service

online booksCengage’s announcement of a new subscription service, Cengage Unlimited, that gives students at U.S. higher education institutions access to all of the company’s digital higher education materials for $119.99 a semester has Cengage authors concerned about how their contracts will be affected.

“I think the authors should find out as soon as possible how we are going to be paid,” said mathematics author Pat McKeague, who did not receive any information from his publisher about the new service prior to its public announcement, and has not been able to reach his editor for more information. “My contracts require my written permission before any electronic version of my book can be published.” [Read more…]

Q&A: How can I get started working on textbooks?

Woman writing and working on laptopIn a recent post to the TAA LinkedIn group, Dr. Anna Bucy, a humanities instructor with over 20 years of teaching experience, asked the question, “How can I get started working on textbooks?” A simple question to which several group members shared their professional advice.

Professional editor of textbooks and scholarly articles, Ann Greenberger: “Are you thinking of elementary-high school textbooks, or college? If college, then you might look on LinkedIn for college textbook publishers and acquisitions editors in your field (education). Sometimes they need content specialists to write or edit supplements such as testbanks or instructors manuals. That is just one route to go, but would get you started.” [Read more…]

12 Ways to use creativity to separate your book project from the competition

Hipster businessman with idea, light bulb above his head, isolated on black backgroundYou’ve determined to dive in and write that monograph or textbook. You know it will be countless hours of work, but it will be worth it. Right?

No one wants to spend time on a “me too” project; going over ground already covered in other books. By spending time up front using creative thinking, you can increase your project’s chance of success. [Read more…]

4 Key requirements for building an author website

Successful WebsiteIn part 2 of her webinar series, “Designing a Web Presence for Your Book (Beyond the Publisher Website)”, Dr. Katie Linder, creator of The Academic Book Promotion Toolkit, shared detailed insight into technical requirements to consider when designing a web presence for your book. Among these requirements were domain names, hosting providers, content management systems, and themes, widgets & plug-ins.

In this article, we summarize key aspects of these four technical requirements as presented by Dr. Linder. [Read more…]

9 Reasons to design your own author website

Man using laptop make payments online shopping and icon customer network connection on screen.Wooden black office desk table on top view.In part 1 of her webinar series, “Designing a Web Presence for Your Book (Beyond the Publisher Website)”, Dr. Katie Linder, creator of The Academic Book Promotion Toolkit, shared valuable tips for considering your options when designing a web presence for your book. Among these tips were questions for consideration on whether your book needs a website, pros and cons of publisher vs. author sites, what to include on a book website, and dos and don’ts of website design. [Read more…]

3 ways to illustrate your point in a textbook

Chemistry CartoonAccording to a 2006 cover story in the APA magazine, Monitor on Psychology, titled “How laughing leads to learning”, well-placed comedy in the learning environment has been shown to reduce tension, boost participation, increase motivation, and help students retain information.

In this article, cartoonist Dan Rosandich shares three ways for effectively incorporating cartoons and illustrations into your next textbook. [Read more…]