12/9 TAA Webinar – How to Hook Your Audience

In the era of “fake news,” it is critical that research be translated and published as widely and accurately as possible. Among many journalists, however, academics are notorious for their caveats, sub-clauses, and unwillingness to tell a good story. Research experts often find it challenging to engage non-specialist audiences in ways that preserve the rigor and credibility of their work.

Join us Thursday, December 9 from 1-2 p.m. ET for the TAA webinar, “How to Hook Your Audience”, presented by Erica Machulak, PhD., founder of Hikma Strategies. Erica will offer a framework and actionable strategies to write research narratives that inform and engage non-specialist audiences.

12/9 TAA Webinar – How to Hook Your Audience Read More

Member Spotlight: Judi L Nath

TAA Member Judi L Nath is a Professor Emerita, Biology & Health Sciences and a textbook author writing in the disciplines of biology, anatomy & physiology, medical terminology, pathophysiology. Her most recent publications are Fundamentals of Anatomy & Physiology, 11e (textbook); Digesting Foods and Fads; and Sins Against Science: How Misinformation Affects Our Lives and Laws.

What are you currently working on?

I just had 2 new “academic trade books” publish: Digesting Foods and Fads and Sins Against Science: How Misinformation Affects Our Lives and Laws.

Member Spotlight: Judi L Nath Read More

On Demand – TAA Webinar on how publishers evaluate book proposals and query letters

The Query Letter and Book Proposal are the go-to means of communicating an author’s ideas to prospective publishers. But how do publishers assess Book Proposals? When they read a Query Letter, how do they evaluate the idea, the author, and the market? In this TAA Webinar, available on demand, Publishing Consultant John Bond examines these common author documents and then uses a publisher’s magnifying glass to look at them through their eyes. By reviewing Query Letters and Book Proposals for the publisher’s wants, the author will be better equipped to create more attractive projects that will secure greater attention and possible publishing contracts. John shares best practices for creating these documents as well as the do’s and don’ts.

On Demand – TAA Webinar on how publishers evaluate book proposals and query letters Read More

Finding time to write: Important, yes! Impossible, no! Reviewing your student assignment practices

The best insurance policy for success in academe is to write (and publish) your work. Yet, you say, where or where do I find the time to write, especially with all the feedback and grading I have to do?

This article is the first in a four-part series focused on finding hidden pockets of time for your own writing. This article will reflect on one aspect of your teaching practice: the assignments you have students complete.

What happens when you hand out your syllabus in that first face-to-face class? The students breeze past your well-crafted course description, clearly written objectives, and inspiring teaching philosophy to one place in the syllabus—the assignments.

Finding time to write: Important, yes! Impossible, no! Reviewing your student assignment practices Read More