2017 Fall Webinars – Improve your skills

TAA fall webinar seriesWhether you are interested in learning how to publish in scholarly journals, develop a website, use podcasting to promote your scholarship, manage your writing projects, or how to use your research and insights in ways that contribute to the social good, TAA’s fall webinar series for textbook and academic authors has you covered. Join us as various industry experts share their expertise on academic and textbook writing topics. Sign-up early to reserve your spot! Not a TAA member? Learn more about member benefits and join today. [Read more…]

Call for Proposals: Textbook and academic authoring conference

TAA’s 31st Annual Textbook & Academic Authoring Conference will be held at La Fonda on the Plaza, Santa Fe, NM, June 15-16, 2018. The conference is attended by authors and aspiring authors of textbooks, journal articles, and other academic works, as well as by industry professionals from across the country.

TAA invites the submission of presentations relevant to authoring and publishing textbooks and academic works (journal articles, books, and monographs). [Read more…]

6 Tips for avoiding website agita

Website launchAs writers and academics, most of us recognize the necessity of having a website about our work and services. With WordPress and other DIY websites becoming ever easier, many writers are savvy enough to design and mount their own sites. But some of us aren’t, or can’t face trekking up that learning curve.

When I needed a website for publication of my book, Trust Your Life: Forgive Yourself and Go After Your Dreams, at first I procrastinated mightily. I didn’t want a prepackaged site (à la WordPress), although they can be fine. I knew I needed a site for promotion and wanted one that reflected the themes and gorgeous cover of my book. I was willing to spend a few dollars. So, to allay if not cure my website agita, I hired a professional web designer.

Once I did, I learned some shocking lessons. Whether you intend to create your own site, redesign it, or hire a specialist, I share my baptism warnings and questions to help ease your plunge into the arctic waters of the website world. [Read more…]

5 Strategies for using social media to promote your writing

social networkThe purpose of using social media as an academic is to do more than spread the word, it is also a way to develop readers and relationships, said Janet Salmons, an independent researcher, writer and consultant with Vision2Lead, Inc., in a TAA webinar entitled, “Six Strategies for Using Social Media to Promote Your Writing.”

“What’s unique about the social media networking environment is the ability to find groups of people of like mind and interact with people and get their perspectives and engage with them because they are able to produce content as well,” she said.

Here are five strategies she highlights in the webinar: [Read more…]

Join us 1/25 for the TAA webinar, ‘Six Strategies for Using Social Media to Promote Your Writing’

Janet SalmonsYou can spend (and waste!) a lot of time on blogs and social media. Be strategic and use these tools to complement your academic writing, textbook authoring, and related consulting services.

Join us  p.m. ET for the TAA webinar, “Six Strategies for Using Social Media to Promote Your Writing,” when writer and blogger Janet Salmons will share six ways you can use blogs and social media, including: developing credibility, building a network, reaching new readers, sharing resources, encouraging textbook adoption, and disseminating findings outside of academia. She will help you evaluate whether you should start your own blog, page, or group, or contribute as a guest.
[Read more…]

Speaker spotlight: Wendy Laura Belcher to speak at TAA’s 2017 Textbook & Academic Authoring Conference

Wendy Laura Belcher, an Associate Professor at Princeton University and author of the best-selling book, Writing Your Journal Article in 12 Weeks: A Guide to Academic Writing Success, will be a featured speaker at TAA’s 30th Annual Textbook & Academic Authoring Conference in Providence, Rhode Island, June 9-10, 2017.

Belcher’s session, “Writing a Journal Article in 12 Weeks: Inspiration, Concepts, and Success,” will highlight key strategies for being a productive academic author and provide insight and inspiration for you as authors, educators, and writing mentors. [Read more…]

New spring 2017 TAA webinars – Improve your skills

TAA fall webinar seriesWhether you are interested in learning how to use social media to promote your writing, enhancing your approach to visuals, creating instructional media on a budget, writing and developing a college textbook, or creating ancillary materials and companion websites, TAA’s spring webinar series for textbook and academic authors has you covered. Join us as various industry experts share their expertise on academic and textbook writing topics. Sign-up early to reserve your spot! Not a TAA member? Learn more about member benefits and join today. [Read more…]

Why textbook & academic authors should make time for Twitter

Twitter birdOf the major social media platforms, Twitter is, in my opinion, the most effective for wordsmiths like textbook and academic authors. The 140-character constraint on tweets—the messages one posts on Twitter—turns out to be rather freeing: the site rewards concision and encourages straightforwardness.

Specialists like textbook and academic authors can and should use Twitter for professional marketing purposes—to demonstrate their know-how, interface with other experts, reach readers, generate leads, generate publicity for their work, and make professional connections. All of these aims can be furthered with Twitter—it’s just a matter of tweeting intentionally. [Read more…]

7 Reasons academics should blog

an academic bloggingBlogging can be an effective tool for promoting your academic works and establishing yourself as a voice of influence within your academic discipline, said Kevin Patton, author of several anatomy and physiology textbooks including the 2016 Textbook Excellence Award-winning Anatomy & Physiology 9e.

“A blog provides a virtual ‘home base’ to share information about your writing, teaching, and academic interests,” he said. “It provides you an effective outreach tool to network with your peers and students, and allows you to tailor your messages to the specific audience you wish to reach.” [Read more…]

[Storify] Tips, strategies, takeaways & fun-filled tweets from #2016TAA

2016 TAA Conference

“A must-attend conference for newbie writers like me!” – Claire Resilla (bottom right with a group of attendees from SHSU)

The 2016 TAA Conference in San Antonio Texas, June 24-25 was a huge success!

Here are some tips, strategies, takeaways & fun-filled tweets from the meeting. [Read more…]