Major educational content providers and distributors join together to fight counterfeit textbooks

Cengage, McGraw-Hill Education, and Pearson have joined forces with distributors Ingram and Chegg, Inc. to have them adopt and implement a set of Anti-Counterfeit Best Practices designed to address the growing problem of counterfeit print textbooks. The Anti-Counterfeit Best Practices are intended to assist distributors with combating counterfeits of print textbooks that hurt students, educators, publishers and distributors. [Read more…]

Busy TAA People: William H. Koenecke

Write Well Right NowWilliam KoeneckeTAA member William H. Koenecke recently published a new book, Write Well Right Now: A Guidebook on English Grammar, Punctuation, and Writing. “It’s a simple book for anyone who wishes to improve his/her grammar, punctuation, and written communication skills,” he said. “It’s not written for people who are proficient in these areas; however, I believe this book will and can be of benefit to all people of any age and occupation.”

Koenecke, a retired university professor from the Department of Adolescent, Career and Special Education at Murray State, understands the need for improving the writing skills of tomorrow’s teachers. He has over 40 years’ experience in the field of education.

Learn more about Write Well Right Now

3 Novice textbook authors share lessons learned

Rick Mullins, Dave Dillon, Brent Blair, Laura Frost

(l to r) Rick Mullins, Dave Dillon, Brent Blair, Laura Frost

At a 2017 TAA conference session, entitled “So You Want to Write a Textbook? Lessons Learned and Advice Sought,” moderator Laura Frost, a veteran chemistry textbook author, interviews three novice writers, Brent Blair, Dave Dillon, and Rick Mullins.

Brent Blair is an Associate Professor of Biology at Xavier University in Cincinnati and is writing his first textbook, Environmental Science: Ecology and People, for Oxford University Press. Dave Dillon is counseling faculty and an Associate Professor at Grossmont College and is authoring the second edition of his textbook, Blueprint for Success in College. Rick Mullins is an Associate Professor of Chemistry at Xavier University in Cincinnati and is writing his first textbook, Organic Chemistry: A Learner-Centered Approach, for Pearson Education. [Read more…]

Kick-off your summer writing with these posts from the blogosphere

summer writingWhen summer rolls around, it can seem almost impossible to get work done. With the beautiful weather, neighborhood barbeques, and days poolside, our desks begin to sound like one of the last places we would like to spend the day. But, believe it or not, summer can also bring new inspiration and a breath of fresh air for your writing. A new season brings new ideas and perspectives perfect for fighting off writer’s block and beating procrastination. Even as I am sitting out on my back porch writing this, I feel rejuvenated and ready to tackle each project that comes my way. Here I’ve shared posts that can help you tackle some projects of your own and stay on track this summer season. [Read more…]

Cengage print materials to include certification seal to fight counterfeiters

CengageBeginning with shipments currently underway to on-campus, off-campus and online retailers, Cengage print products will include a unique certification seal developed by an expert third-party certification company. The seal includes a QR code and one-off indicators that verify the product’s authenticity. Cengage estimates that counterfeit course materials cost the company between $70 million to $100 million annually.  [Read more…]

Productivity tips for authors ‘on the go’

Q: As a “pro on the go” what do you do to ensure you can stay productiveEric Schmieder

A: Eric J. Schmieder, author, presenter, and computer technology instructor:

“As a corporate trainer and adjunct instructor, I am always on the road and find myself relying more on my mobile device to stay connected, stay productive, and better prepare me to get things done when I do find a place to land with my laptop. I find it important to arm myself with the best tools to keep moving on my long-term projects.” [Read more…]

Q&A: What is an author’s questionnaire and why do I need one?

Q: “What is an author’s questionnaire and why do I need one?”

Author's questionnaireA: Mary Ellen Lepionka, author of Writing and Developing Your College Textbook: A Comprehensive Guide:

“An author’s questionnaire usually comes from the marketing department to develop leads for reviewers of, contributors to, and especially adopters of your text. I suggest filling it in as completely as possible to make your contacts, colleagues, affiliations, and achievements known to the people who will attempt to market and sell your title. Also include any press (news articles) about you (and keep sending them). List your upcoming opportunities to promote your book, such as guest lectures, keynote addresses, interviews in the broadcast media, academic conventions, professional meetings, webinars, etc. [Read more…]

Join us 2/22 for the TAA webinar, ‘Tips and Techniques for Enhancing Your Approach to Visuals’

Bethann Garramon MerkleToo often incorporating images isn’t part of our initial project planning, if it is ever part of the planning at all. Join us Wednesday, February 22 at 1-2 p.m. ET, for the TAA webinar, “Tips and Techniques for Enhancing Your Approach to Visuals.” Author and illustrator Bethann Garramon Merkle will share tips and hands-on techniques for enhancing your approach to visuals by using illustrations in publications and presentations. [Read more…]

Join us 1/25 for the TAA webinar, ‘Six Strategies for Using Social Media to Promote Your Writing’

Janet SalmonsYou can spend (and waste!) a lot of time on blogs and social media. Be strategic and use these tools to complement your academic writing, textbook authoring, and related consulting services.

Join us  p.m. ET for the TAA webinar, “Six Strategies for Using Social Media to Promote Your Writing,” when writer and blogger Janet Salmons will share six ways you can use blogs and social media, including: developing credibility, building a network, reaching new readers, sharing resources, encouraging textbook adoption, and disseminating findings outside of academia. She will help you evaluate whether you should start your own blog, page, or group, or contribute as a guest.
[Read more…]

Q&A: Advice for prospective textbook authors

TextbooksQ: I have an idea for a textbook and I hope to put a proposal together soon and start looking for a publisher. Can you share any advice as I begin this process?

Mike Kennamer, TAA Vice President: “My suggestion for starting to look for a publisher is to first look at companies who publish in your field. I’d recommend that you review their websites and determine which one (or two) seem to be the best fit for your title. Many publishers provide information for prospective authors online, including what they look for in the proposal. Generally, they will want to see two chapters, a detailed table of contents, list of features, and information about who will use the book, the size of the market, and competing titles. If you are unable to find author information online you might consider contacting a sales rep and ask them to put you in touch with someone who does acquisitions for the company. Becoming a textbook reviewer is also a good way to form a relationship with a publisher. [Read more…]