About Kim Pawlak

Kim Pawlak is Director of Publishing & Operations for the Textbook & Academic Authors Association (TAA). She has been writing about the textbook and academic authoring and publishing industry for 20 years.

5 Strategies for using social media to promote your writing

social media strategiesThe purpose of using social media as an academic is to do more than spread the word, it is also a way to develop readers and relationships, said Janet Salmons, an independent researcher, writer and consultant with Vision2Lead, Inc., in a TAA webinar entitled, “Six Strategies for Using Social Media to Promote Your Writing.”

“What’s unique about the social media networking environment is the ability to find groups of people of like mind and interact with people and get their perspectives and engage with them because they are able to produce content as well,” she said.

Here are five strategies she highlights in the webinar: [Read more…]

Meggin McIntosh to present 2-hr webinar on marketing for academics

Meggin McIntoshImagine having people read your writing! Imagine having others interested in your work and talking about it! Imagine your efforts receiving recognition! Guess what?! You have to market yourself and your work and you don’t have to spend a lot of money or hire a PR firm.

Join us Monday, May 8 from 2-3 p.m. ET, for this two-part (the first part will be available on-demand here) focused and practical TAA webinar, “Marketing? You’re Kidding Me! I’m an Academic! Marketing that Matters (Lessons from a Puffin)”, where you’ll learn: [Read more…]

2017 TAA Council election results announced

Five TAA members have been elected to the TAA Council, the association’s governing board. Laura Frost has been elected Vice President/President-Elect, Juli Saitz has been elected Treasurer, and Claudia Sanchez has been elected to a second term as Secretary. Robert Christopherson and Dave Dillion have been elected to Council positions. This will be Christopherson’s third term. [Read more…]

Busy TAA People: Sabrina Switzer-Wareing

Sabrina Switzer WareingTAA member Sabrina Switzer-Wareing has received a Spotlight Award from the American Association of Community Theatre.

She is the Director of Drama for the Herberger Young Scholars Academy which is affiliated with Arizona State University. She directs innumerable performances the most of which involve an interaction with the community at large. In addition, she writes the majority of her performance plays and Podcasts. Recently, she directed an interdisciplinary performance and STEAM experience in celebration of the bicentennial of Mary Shelley’s seminal masterpiece, Frankenstein, as part of international recognition of the work. She will be presenting at the NAGC in November. Switzer-Wareing has worked in community theatre in Arizona, Ohio, Kentucky, Minnesota, and South Dakota. She has won several awards for her work. She is working on developing a collection of her works as part of a textbook on directing and acting. She has also worked professionally as both an actor and director in various professional theatrical companies.

Textbook award-winning insight (Part 5): Key to textbook longevity, preparing for the next edition

2017 TAA Textbook AwardsA few weeks ago, I reached out to winners of the 2017 TAA Textbook Awards and asked them to answer some questions about their textbook writing. I had so many great responses I decided to create a six-part series to share them. The first installment focused on why they decided to write their textbook, and how they got started. The second installment focused on what they do to boost their confidence as a writer, how they fit writing time into their schedule, and what software they use. The third installment focused on which pedagogical elements in their textbook they are most proud of, and what involvement they have had in marketing their book. The fourth installment focused on what they wish they had known before they started, and advice for other authors.

This fifth, and final, installment in the five-part series focuses on the more veteran authors, who share the key to their textbook’s longevity, what they have learned over the years, and their approach to preparing for a new edition. [Read more…]

Textbook award-winning insight (Part 4): What they wish they had known before they started, writing advice

2017 TAA Textbook AwardsA few weeks ago, I reached out to winners of the 2017 TAA Textbook Awards and asked them to answer some questions about their textbook writing. I had so many great responses I decided to create a five-part series to share them. The first installment focused on why they decided to write their textbook, and how they got started. The second installment focused on what they do to boost their confidence as a writer, how they fit writing time into their schedule, and what software they use. The third installment focused on which pedagogical elements in their textbook they are most proud of, and what involvement they have had in marketing their book.

This fourth installment in the five-part series focuses on what they wish they had known before they started, and advice for other authors. [Read more…]

Join us for the 4/24 TAA Webinar, ‘Texts Plus: Ancillary Materials and Companion Websites’

Janet SalmonsYou have completed the textbook manuscript, now what? Some publishers expect you to develop ancillary materials for companion sites they host. If not, you might want to create your own.

Join us Monday, April 24 from 3-4 p.m. ET, for the TAA webinar, “Texts Plus: Ancillary Materials and Companion Websites”. Textbook writer Janet Salmons will share and critique examples of companion websites from major publishers and individual authors. She will evaluate the types of materials posted, including media, instructional or student resources. [Read more…]

Apply for an academic or textbook writing grant from TAA

TAA LogoTAA offers two forms of grants to assist members and non-members with some of the expenses related to publishing their academic works and textbooks.

Publication Grants provide reimbursement for eligible expenses directly related to bringing an academic book, textbook, or journal article to publication. Contract Review Grants reimburse eligible expenses for legal review when you have a contract offer for a textbook or academic monograph or other scholarly work that includes royalty arrangements. [Read more…]

Textbook award-winning insight (Part 3): Pedagogy and marketing involvement

2017 TAA Textbook AwardsA few weeks ago, I reached out to winners of the 2017 TAA Textbook Awards and asked them to answer some questions about their textbook writing. I had so many great responses I decided to create a five-part series to share them. The first installment focused on why they decided to write their textbook, and how they got started. The second installment focused on what they do to boost their confidence as a writer, how they fit writing time into their schedule, and what software they use.

This third installment in the five-part series focuses which pedagogical elements in their textbook they are most proud of, and what involvement they have had in marketing their book. [Read more…]

Textbook award-winning insight (Part 2): Boosting writing confidence, scheduling writing time, software

2017 TAA Textbook AwardsA couple of weeks ago, I reached out to winners of the 2017 TAA Textbook Awards and asked them to answer some questions about their textbook writing. I had so many great responses I decided to create a five-part series to share them. The first installment focused on why they decided to write their textbook and how they got started.

This second installment in the five-part series focuses on how they boost their confidence as a writer, how they fit writing time into their schedule, and what software they use. [Read more…]