About Kim Pawlak

Kim Pawlak is Director of Publishing & Operations for the Textbook & Academic Authors Association (TAA). She has been writing about the textbook and academic authoring and publishing industry for 20 years.

3 Most important skills a textbook author needs to have

Sean W. Wakely, author of Writing and Developing Your College Textbook: A Comprehensive Guide, shares the three most important skills a textbook author needs to have.

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32 Ways to market yourself with no money + some time (for academics)

Marketing TipsDuring part two of author, workshop leader, and coach Meggin McIntosh’s TAA webinar, “Marketing? You’re Kidding Me! I’m an Academic! Marketing That Matters“, she shared these 32 ways academics can market themselves with no money, but some time.

1) Use social media, including Twitter, Facebook, LinkedIn, and blogs in ALL various ways possible that will allow you to promote you and what you offer. Show people that you are the expert.

2) Phone prospective clients and current clients to follow-up and ask for referrals, references, “what worked?”, and the like. [Read more…]

Kathleen King inducted into the TAA Council of Fellows

Kathleen KingKathleen King was inducted into the TAA Council of Fellows during an awards ceremony held in conjunction with the TAA annual conference in Providence, Rhode Island June 9.

The TAA Council of Fellows honors distinguished authors who have a long record of successful publishing, whose textbook or other instructional materials have established his/her presence in the market place over time, and who has been innovative in the presentation of material. Induction into the Council of Fellows is the premier honor bestowed by TAA. [Read more…]

TAA recognizes members who have made exemplary contributions to the association

Several TAA members were recognized for exemplary contributions to the association over the past year during an awards ceremony held at the 2017 TAA Conference in Providence, RI June 9.

Karen MorrisThe President’s Award was presented to Karen Morris in recognition of her exceptional service to TAA. The award was given by TAA Council President Steven Barkan. In honoring her, Barkan said: “Not only was Karen a wonderful leader of the organization while she was president, but she was a terrific advisor and ‘wise counsel’ for me as we faced new questions during my tenure. Over the past two years, Karen has continued to chair and serve on key committees of TAA, leading the Council of Fellows Committee, and establishing the Awards committee that determines our Council Award winners.” [Read more…]

Intellectual property attorney: First-time textbook author has leverage in contract negotiations

Stephen E. Gillen, author of Writing and Developing Your College Textbook: A Comprehensive Guide, says the first-time textbook author definitely has leverage in contract negotiations, and can negotiate changes in the standard publishing agreement.

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5 Strategies for using social media to promote your writing

social media strategiesThe purpose of using social media as an academic is to do more than spread the word, it is also a way to develop readers and relationships, said Janet Salmons, an independent researcher, writer and consultant with Vision2Lead, Inc., in a TAA webinar entitled, “Six Strategies for Using Social Media to Promote Your Writing.”

“What’s unique about the social media networking environment is the ability to find groups of people of like mind and interact with people and get their perspectives and engage with them because they are able to produce content as well,” she said.

Here are five strategies she highlights in the webinar: [Read more…]

Meggin McIntosh to present 2-hr webinar on marketing for academics

Meggin McIntoshImagine having people read your writing! Imagine having others interested in your work and talking about it! Imagine your efforts receiving recognition! Guess what?! You have to market yourself and your work and you don’t have to spend a lot of money or hire a PR firm.

Join us Monday, May 8 from 2-3 p.m. ET, for this two-part (the first part will be available on-demand here) focused and practical TAA webinar, “Marketing? You’re Kidding Me! I’m an Academic! Marketing that Matters (Lessons from a Puffin)”, where you’ll learn: [Read more…]

2017 TAA Council election results announced

Five TAA members have been elected to the TAA Council, the association’s governing board. Laura Frost has been elected Vice President/President-Elect, Juli Saitz has been elected Treasurer, and Claudia Sanchez has been elected to a second term as Secretary. Robert Christopherson and Dave Dillion have been elected to Council positions. This will be Christopherson’s third term. [Read more…]

Busy TAA People: Sabrina Switzer-Wareing

Sabrina Switzer WareingTAA member Sabrina Switzer-Wareing has received a Spotlight Award from the American Association of Community Theatre.

She is the Director of Drama for the Herberger Young Scholars Academy which is affiliated with Arizona State University. She directs innumerable performances the most of which involve an interaction with the community at large. In addition, she writes the majority of her performance plays and Podcasts. Recently, she directed an interdisciplinary performance and STEAM experience in celebration of the bicentennial of Mary Shelley’s seminal masterpiece, Frankenstein, as part of international recognition of the work. She will be presenting at the NAGC in November. Switzer-Wareing has worked in community theatre in Arizona, Ohio, Kentucky, Minnesota, and South Dakota. She has won several awards for her work. She is working on developing a collection of her works as part of a textbook on directing and acting. She has also worked professionally as both an actor and director in various professional theatrical companies.

Textbook award-winning insight (Part 5): Key to textbook longevity, preparing for the next edition

2017 TAA Textbook AwardsA few weeks ago, I reached out to winners of the 2017 TAA Textbook Awards and asked them to answer some questions about their textbook writing. I had so many great responses I decided to create a six-part series to share them. The first installment focused on why they decided to write their textbook, and how they got started. The second installment focused on what they do to boost their confidence as a writer, how they fit writing time into their schedule, and what software they use. The third installment focused on which pedagogical elements in their textbook they are most proud of, and what involvement they have had in marketing their book. The fourth installment focused on what they wish they had known before they started, and advice for other authors.

This fifth, and final, installment in the five-part series focuses on the more veteran authors, who share the key to their textbook’s longevity, what they have learned over the years, and their approach to preparing for a new edition. [Read more…]