About Kim Pawlak

Kim Pawlak is Director of Publishing & Operations for the Textbook & Academic Authors Association (TAA). She has been writing about the textbook and academic authoring and publishing industry for 20 years.

Promote Your Scholarship via Podcasting
TAA webinar 11/6 & 13

Katie Linder Podcasting is becoming an increasingly popular method of sharing content, but many authors don’t know how to get started. Join us Monday, November 6 & 13 from 3-4 p.m. ET for “Promoting Your Scholarship via Podcasting (It’s Easier Than You Think!)”, a two-part webinar series facilitated by book author and podcaster Katie Linder.  You’ll learn about the tools you need to launch a podcast as well as tips and strategies for how to promote your work through this creative medium. [Read more…]

Member Spotlight: Dr. Olga Zbarskaya

Dr. Olga ZbarskayaTAA member Dr. Olga Zbarskaya, OZCREDO President, is both a textbook and academic author. Her most recent publications include Brainstorm!: Practice for Unrestricted Imagination and Original Thought and Mind Booster Art.

What are you currently working on?
I just finished the children’s book/textbook on creative thinking Unbelievable Adventures of Dr. Credo. Parents and educators alike will appreciate this book for the way it creates a fun learning experience involving technology, astrology, physics, and even psychology, making it an ideal complement to many school lessons and a great addition to classroom libraries. I also founded OZCREDO: Center for Creative Thinking and Unlimited Possibilities, a consulting company that provides comprehensive tools, training, workshops, and coaching on creative decision-making and problem solving. [Read more…]

Learn how to design a web presence for your book – TAA webinar Part 2 – 10/17

Katie LinderYour book’s website is the only tool that works around the clock to promote your book, but sometimes the web presence provided by a publisher is… underwhelming. Join us Tuesday, October 17 from 3-4 p.m. ET for part 2 of “Designing a Web Presence for Your Book (Beyond the Publisher’s Website)”, facilitated by book author Katie Linder. You’ll learn how to create a web presence for your book that highlights its key features, bonus materials, purchasing options, and more. [Read more…]

Apply for an academic or textbook writing grant from TAA

grant writing folderTAA offers two forms of grants to assist members and non-members with some of the expenses related to publishing their academic works and textbooks.

Publication Grants provide reimbursement for eligible expenses directly related to bringing an academic book, textbook, or journal article to publication. Contract Review Grants reimburse eligible expenses for legal review when you have a contract offer for a textbook or academic monograph or other scholarly work that includes royalty arrangements. The application deadline is October 31. [Read more…]

TAA signs on to Copyright Alliance letter seeking changes to copyright provisions of NAFTA agreement

copyrightThe Textbook & Academic Authors Association (TAA) was one of 19 groups to sign on to a letter from the Copyright Alliance to US Trade Representative Robert Lighthizer asking him to “modernize the copyright provisions of the NAFTA agreement for the digital age and to establish a template for future agreements.” Meetings to renegotiate the NAFTA agreement began August 16, 2017.

“The internet’s global reach has made copyright protections and enforcement increasingly important to free trade agreements,” states the letter. [Read more…]

Q&A: How to ensure quality when the publisher is cutting costs

textbook stackQ: How do you work with a publisher to ensure the final product is a quality work even though they are cutting costs?

A: Mary Ellen Lepionka, co-author of Writing and Developing Your College Textbook: A Comprehensive Guide

“The best way to ensure quality of content is to make sure standards are referenced in your contract, e.g., that your manuscript will be professionally edited and indexed. If such provisions are not made contractually, then you should pay for them yourself. Your advance may pay for that, and you may be able to negotiate a higher royalty rate or a grant in exchange, but don’t count on it. Many publishers are no longer investing in the kind of editorial development that makes books commercially successful, except for titles [Read more…]

2017 Fall Webinars – Improve your skills

TAA fall webinar seriesWhether you are interested in learning how to publish in scholarly journals, develop a website, use podcasting to promote your scholarship, manage your writing projects, or how to use your research and insights in ways that contribute to the social good, TAA’s fall webinar series for textbook and academic authors has you covered. Join us as various industry experts share their expertise on academic and textbook writing topics. Sign-up early to reserve your spot! Not a TAA member? Learn more about member benefits and join today. [Read more…]

Q&A: How do you phase out a co-author?

Textbook PublishingQ: How do you phase out a coauthor who is now retired and with whom you have worked with for many years?

A: Mary Ellen Lepionka, co-author of Writing and Developing Your College Textbook: A Comprehensive Guide:

“The best way to phase out a co-author is to bring in a new co-author and increase the proportion of a new content, but so long as the book has original content contributed by the original author, that coauthor has a legitimate (and legal) stake in the book. Publishing industry standards for textbooks call for a gradual reduction in the royalty split, reflecting the reduced contribution, proportionally, to revisions. [Read more…]

Why textbooks need development and why authors should do their own

Mary Ellen Lepionka, author of Writing and Developing Your College Textbook: A Comprehensive Guide, shares why textbooks need development and why she recommends textbook authors do their own.

Listen to the full interview

Special offer on TAA books on textbook authoring

Guide to Textbook Publishing ContractsWriting and Developing Your College TextbookTake advantage of special pricing on two TAA books, Writing and Developing Your College Textbook and Guide to Textbook Publishing ContractsWriting and Developing Your College Textbook is now $43.95 (regularly $53.95) with free shipping. You’ll also receive a coupon code for $5 off your membership renewal! Guide to Textbook Publishing Contracts is now $14.95 for the print book (regularly $19.95) and $9.95 for the ebook (regularly $14.95). You’ll also receive free shipping on the print order and a coupon code for $5 off your membership renewal! [Read more…]