How to develop a great webinar to promote your book

webinarA webinar is an excellent promotional tool for your books, work, and services. Combining PowerPoint slides and audio on a subject to which viewers/listeners plug in on the Internet, a webinar delivers valuable information and shows you’re the one to deliver more. But to accomplish this purpose, you’ve gotta do it well. As the proud veteran of one webinar (I blush to admit with some excellent feedback), here I’ll share some points about designing and delivering an excellent webinar.

For the webinar on my book Trust Your Life: Forgive Yourself and Go After Your Dreams (Unity Books, 2011), I had wonderful help and structure from the publisher’s promotion director. But you can achieve similar results alone or with a few seasoned colleagues. In any case, the steps are similar. [Read more…]

2018 Textbook award-winning insight (Part 2): Boosting writing confidence, scheduling writing time, software

2017 TAA Textbook AwardsWe recently reached out to winners of the 2018 TAA Textbook Awards and asked them to answer some questions about their textbook writing. We will be sharing their answers in a series of posts over the next few weeks. The first installment focused on why they decided to write their textbook and how they got started.

This second installment in the four-part series focuses on how they boost their confidence as a writer, how they fit writing time into their schedule, and what software they use. [Read more…]

The interconnectedness of you

The interconnectedness of youCongratulations. Another article accepted. Plus, you have that book chapter to work on. And you are waiting to hear from that acquisitions editor on your book idea. A lot going on.

Many authors and academics, however, see their scholarly output in silos. Seeing the panoramic view of your work can create the interconnectedness of you. [Read more…]

Co-authoring & writing collaboration: Planning strategies for success

Writing a book or an article is a demanding process in the best of circumstances. We must balance a number of internal and external factors. We must figure out how to convey our insights and experiences, research and analysis, in writing. At the same time, we must interface with the external world: schedules and deadlines, editors and publishers, and ultimately with our readers. We add another set of factors when we work with co-authors. How can we navigate all of these dimensions in ways that allow us to collectively produce our best work? [Read more…]

Inspiration for a successful writing practice: TAA writing workshops

Writing is like a sport-you only get better if you practice. -Rick RiordanA good writing practice takes just that–practice, as well as inspiration, organization, and determination. Support is also important, and institutions can play a key role in supporting and celebrating faculty authors by hosting writing workshops. Workshops provide faculty motivation, information, and resources that can help them achieve greater publishing success. [Read more…]

Cengage says authors cannot opt out of Cengage Unlimited

textbook opt outIn a recent post on the Cengage blog, Erin Joyner, the company’s senior vice president of product, said that authors cannot opt out of Cengage Unlimited. However, industry experts say Cengage cannot make this sweeping statement.

“The large majority of publishing agreements do not contemplate the Cengage Unlimited model of distribution,” said David Slarskey, a litigator with Slarskey LLC. “Refusing author demands to opt-out tends to undermine the terms of the contract.”
[Read more…]

2018 Textbook award-winning insight (Part 1): Deciding to write and getting the interest of a publisher

2017 TAA Textbook AwardsWe recently reached out to winners of the 2018 TAA Textbook Awards and asked them to answer some questions about how they made the decision to write their textbook, how they interested a publisher, what they do to boost their writing confidence, how they fit writing time into their schedule, and more. We will be sharing their answers in a series of posts over the next few weeks.

This first installment of the four-part series focuses on why they decided to write their textbook, and how they got the interest of a publisher. [Read more…]

Beware of fake journal acceptance letters

Fake journal acceptance lettersAn April 18, 2018 article on the Society for Scholarly Authors’ blog, The Scholarly Kitchen, called attention to a scam in which unknown individuals, using fake acceptance letters, are promising publication in the journal of the American Society of Civil Engineers.

The article’s author, Angela Cochran, ASCE’s associate publisher and journals director, said that over the last five years, the society has become aware of seven fake acceptance letters for its journals. [Read more…]

Rejecting the premise of writer’s block: Write your way out

When you talk with academic writers about productivity, you are likely to hear the term ‘writer’s block’. Despite the prevalence of this term, I am resistant to identifying common academic writing difficulties as writer’s block. Most writers who are struggling with their writing are actually struggling with their thinking. That isn’t just a semantic quibble: it matters that we grasp exactly what is inhibiting our writing processes. When we diagnose ourselves as having writer’s block, we can start to believe that we aren’t currently able to write. If you find yourself with a sore leg, it may well be that avoiding walking is a sound strategy. If you find yourself unable to write, might it be a sound strategy to avoid writing? The answer to that question is almost always no. Not writing has little-to-no curative power, in my experience. [Read more…]

Pre-order your copy of TAA’s newest book: ‘Guide to Rights Clearance & Permissions in Scholarly, Educational, and Trade Publishing’

Guide to Rights Clearance & Permissions in Scholarly, Educational, and Trade PublishingLearn what you need to know to avoid and manage copyright infringement claims that arise from the publication of your book, article, or media project with TAA’s newest book by intellectual property attorney Stephen E. Gillen, Guide to Rights Clearance & Permissions in Scholarly, Educational, and Trade Publishing. In this book, now available for pre-order, Gillen covers the unique rights clearance and permission issues related to writing scholarly works: [Read more…]