Publish & Flourish: Revising around key sentences

Dr. Tara GrayAt the 2018 Textbook & Academic Authoring Conference in Santa Fe, NM, Dr. Tara Gray presented on her twelve-step program, “Publish & Flourish: Become a Prolific Scholar”. Steps 7 & 8 of the program focus on the revision process by identifying and using key sentences in each paragraph as follows:

Step 7: Revise paragraphs around key sentences

Step 8: Use key sentences as an after-the-fact or reverse outline

In order to complete step 7 and revise paragraphs around key sentences, it’s important to first identify the key sentence in each paragraph. So, what is a key sentence? [Read more…]

How to select effective journal article keywords

Can your audience find you?Unless potential readers are searching for your article by title or are reading the journal your work is published in, chances are they are going to find your article through a research search engine. If effective keywords are not associated with your article, the search engine uses content in your title, abstract, and article to determine if your article is relative to the user’s search efforts. As a result, your target reader may never see your work.

To improve your chances of getting in front of the right audience, keywords let you identify places where your work is a relevant choice for the reader. Below are five ways to select effective keywords for your journal article. [Read more…]

Textbook and academic discussions – keep them going

Roundtable Sessions 2018If you were at the 31st Annual Textbook & Academic Authoring Conference in Santa Fe, NM last weekend, you know the excitement and passion this group of authors shared throughout each session and networking opportunity. For the nearly 100 participants in the roundtable discussions held Saturday afternoon, there was much to talk about and some incredible ideas shared in the groups. Many participants expressed an interest in continuing these conversations beyond the conference. To this end, we have used the roundtable discussion topics to start eight threads in our LinkedIn group for just that reason.

If you were in attendance, we’d love for you to get the conversation started by sharing notes from the session with our LinkedIn group. If you weren’t able to attend (or were participating in another roundtable at the time), please share your insight, ideas, and questions in any or all of the discussions linked below. The roundtables just got bigger! Welcome to the table! [Read more…]

Write with purpose, publish for impact

This post was originally published on SAGE MethodSpace and has been republished with permission.

SAGE MethodSpace logoWhen we put our thoughts into writing and publish them, we tell the world something about who we are. We move beyond circles of people who know us — colleagues and friends– to reach readers we will never meet. They learn about us from the choices reflected in our writing. What messages do you want to convey to your readers? [Read more…]

2018 TAA Council Award Winners

Mike Kennamer at 2018 TAA Awards CeremonyDuring the 2018 TAA Awards Ceremony on June 15th in Santa Fe, NM, in addition to honoring our twenty-six Textbook Award winners, four individuals were honored with TAA Council awards recognizing exemplary contributions to the Association and the authoring community.

The awards were given by Mike Kennamer, TAA Council President during the ceremony. His remarks on each of the winners is included below. [Read more…]

Author website or social media? Oh, the choices!

Laptop displaying webpageCongratulations! Your book is written. It passed peer review and the final changes have been made. It’s with the publisher and they are full steam ahead. They anticipate publication in four or five months. It is now seeming all too real. But that pesky marketing reminder keeps popping up on your calendar. Your day is already jammed packed. How will you fit it all in?

One of your published colleagues raved about the power of their author website and the results they saw. Another said blitzing social media brought them great contacts and increased visibility. With your limited schedule, which should you do? [Read more…]

How to write an engaging title for your academic journal article

Writing a titleWe’ve all been told to “never judge a book by its title” and yet, we all do. In a world with abundant information, indexed and cataloged into a series of links on the screen, the title may be the only part of your work a potential reader ever sees. Unless, of course, that title encourages them to click the link and read more. [Read more…]

How to smash an unexpected block: When the writing’s going well

No negative thoughts allowedWe’ve all probably read articles about writer’s block that stumps and paralyzes, but several writers I know have experienced another unexpected and surprising block. One described it: “My fingers play the computer keyboard like a concert pianist, my pages pile up like gold. ‘Wow, I think, I’m gonna go all night!’”

Then he confessed, “‘Faster than a form rejection, more powerful than an editor’s frown, able to freeze me in a single flash, a horrible thought darkens my brain: I can’t stand it anymore!’”

What? The writing was going just too well. [Read more…]

Taxes and Authors: What you should know

Calculator and penIn his recent TAA webinar, “Taxes and Authors: What You Should Know”, Robert Pesce, a partner at Marcum LLP, shared some important information about the new tax law. He also offered advice on two key questions for tax-conscious authors: 1) What type of entity should you be? and 2) Are you keeping good records on your business deductions? [Read more…]

How-to: Video creation for textbook authors and instructors

Video creation for textbook authors and instructorsVideos are increasingly integral to the learning process. As a textbook author, you can increase the value of your book for both students and instructors by creating and publishing videos linked to your content. And as an instructor, videos you create to supplement your course can help students review and retain material outside the classroom.

You can get started making your own videos with nothing more than a modern computer. Using functionality that’s built into both Windows 10 and macOS, you can create a screen capture video and narrate along with it. [Read more…]