10 Things independent authors should invest in to be successful

Indie publishingDuring her 2018 TAA Textbook & Academic Authoring Conference presentation, “Independent Publishing: Securing a Return on Your Investment, A Practical Approach to Indie Publishing”, Margaret Thompson Reece shared benefits of independent “indie” publishing options, including greater control and distribution options, flexible pricing, and easier editing. Also, royalty payments for print on demand books are about 30% of the retail price.

These benefits, however, are not without cost. Below are the ten investments Reece said authors must make to be successful book publishers. [Read more…]

Is open access publishing where you want to see your work? Questions to ask yourself and best practices

During their 2018 Textbook & Academic Authoring Conference presentation, “A New Publishing Landscape: Open Access,” Kristen Cvancara, Laura Jacobi, and Heidi Southworth shared curiosities, opportunities, and pitfalls of open access publishing. For those curious about how their work may fit in the open access publishing landscape, the panel encouraged conducting a self-assessment and getting feedback from others first. For when you’re ready to explore open access publishing, they shared best practices as well. [Read more…]

8 Biggest secrets to writing a winning manuscript

King 2018 Conference PresentationIn her 2018 Textbook & Academic Authoring Conference presentation, “Discover How to Deliver What Editors and Publishers Need: Demystifying the Publishing Process,” Dr. Kathleen King shared key strategies for planning the work and working the plan toward successful publication.

As a professor, award-winning author, and editor, King shared her successful experience – having published more than 30 books and 150+ articles – summarized in the following eight biggest secrets to writing a winning manuscript. [Read more…]

Royalties: Past, Present, and Future

Royalties PresentationWhat does the word “royalty” mean to you as an author? In their presentation, “Royalties: Past, Present, and Future” at the 31stAnnual Textbook & Academic Authoring Conference, royalty auditor Juli Saitz of Ankura Consulting Group, and veteran publishing insider Sean Wakely of FlatWorld, discussed the history and anticipated future of textbook author royalties.

In a traditional author-publisher relationship, the publisher is providing financial capital and the author is providing human capital for the development and publication of a book. The negotiation of royalty payments from the sales of the book determines how the profit from such sales is divided. Consequently, the royalty model represents a shared risk between author and publisher and also a shared reward – especially when a title is successful. [Read more…]

How a personal writing team can increase your productivity through accountability

Writing TeamAt the 2018 Textbook & Academic Authoring Conference in Santa Fe, NM, panelists at three different career stages discussed how they came together to form a “personal writing team” that supports writing goals, productivity, and accountability. Unique to this group, said panelist Felicia Moore Mensah, an associate dean and faculty member at Teachers College, Columbia University, is the support that women of color can provide and need for increased mentorship for early career scholars.

The complete recording of their presentation, “A Personal Writing Team for Productivity and Accountability,” can be found in TAA’s library of Presentations on Demand. [Read more…]

Re-engineering the modern textbook: A conceptual shift from content delivery to learning design

ebook from a print bookTextbooks have historically provided the core content from which teachers develop and deliver learning experiences to their students – a static, paper manuscript delivering conceptual knowledge and exercises to reinforce the material. As mobile technology has provided alternative ways to access and read content in electronic form, most textbooks have been distributed in an e-book format (commonly ePub or PDF) as well, but is this “new” format providing any benefit to student learners?

Arguably the costs of this paperless format are less; search features can improve the speed at which content can be located; and assistive technology, such as screen readers and magnification tools, can improve the accessibility of the information over the print alternative. But, does the technology improve learning? [Read more…]

Creating videos: What should make the cut?

Video directorWe’ve all seen some excellent videos (and some really awful ones) for instructional purposes. It’s no secret that video is a powerful medium for learning, but as with any technology, it should be used strategically, and done in a way that enhances the learning process.

During his presentation on “Video Creation for Textbook Authors & Instructors” at the Textbook & Academic Authoring Conference in Santa Fe, Sasha Vodnik, author of video courses with lynda.com (aka LinkedIn Learning), shared his tips on what to include (and what to avoid) in your instructional videos. [Read more…]

10 Question conference retrospective: Views from a graduate student attendee

The Loretto Chapel

The Loretto Chapel, Santa Fe, NM. Photo Credit: Susan W. Bontly

The Textbook & Academic Authors Association’s small, focused conference, held in Santa Fe, New Mexico June 15-16, was one of the most useful ones I have attended.  The cost was a really great deal considering all the valuable information provided by the presenters. As a first-time attendee and a graduate student, here my reflections on my experience.

1) What were some of the highlights and insights?

The presentations I attended were all on the Academic Track. The first day, I went to two sessions, and then I had three wonderfully inspiring mentoring sessions. I started with Dr. Meggin McIntosh (see more below) and then Dr. Katherine Landau Wright’s presentation, The Journal Article Writing MATE: A tool for beginners, which provided a very helpful tool for evaluating journal articles to use as models for writing and can also be used as a general article assessment or summarizing rubric. [Read more…]

Publish & Flourish: Revising around key sentences

Dr. Tara GrayAt the 2018 Textbook & Academic Authoring Conference in Santa Fe, NM, Dr. Tara Gray presented on her twelve-step program, “Publish & Flourish: Become a Prolific Scholar”. Steps 7 & 8 of the program focus on the revision process by identifying and using key sentences in each paragraph as follows:

Step 7: Revise paragraphs around key sentences

Step 8: Use key sentences as an after-the-fact or reverse outline

In order to complete step 7 and revise paragraphs around key sentences, it’s important to first identify the key sentence in each paragraph. So, what is a key sentence? [Read more…]

Textbook and academic discussions – keep them going

Roundtable Sessions 2018If you were at the 31st Annual Textbook & Academic Authoring Conference in Santa Fe, NM last weekend, you know the excitement and passion this group of authors shared throughout each session and networking opportunity. For the nearly 100 participants in the roundtable discussions held Saturday afternoon, there was much to talk about and some incredible ideas shared in the groups. Many participants expressed an interest in continuing these conversations beyond the conference. To this end, we have used the roundtable discussion topics to start eight threads in our LinkedIn group for just that reason.

If you were in attendance, we’d love for you to get the conversation started by sharing notes from the session with our LinkedIn group. If you weren’t able to attend (or were participating in another roundtable at the time), please share your insight, ideas, and questions in any or all of the discussions linked below. The roundtables just got bigger! Welcome to the table! [Read more…]