The anatomy of a textbook contract

contract signingDuring her 2018 Textbook & Academic Authoring Conference presentation, “The Anatomy of a Textbook Contract”, intellectual property attorney Brenda Ulrich walked participants through a standard textbook publishing contract clause by clause to dissect and explain what the language means, what is significant, what to look for, what is worth trying to change and what is not.

Below are key points from the presentation covering the first four contract elements: grant or transfer of rights, manuscript preparation and delivery, acceptability of manuscript/acceptance, and failure to deliver. [Read more…]

The digital transformation of publishing: What this means for authors

changing classroom environmentIn her presentation at the 31st Annual Textbook & Academic Authoring Conference in Santa Fe, NM, June Jamrich Parsons shared an overview of the publishing industry with specific focus on the market, industry profitability, publishing formats, and disruptors affecting the role of the author within this changing world of publishing.

In her summary, Parsons stated that “the market for educational products and services is large and growing.” As a result, “this market is a huge target for disruptors.” [Read more…]

Find your article writing MATE in the “Most Awesome Tool Ever”

writingAre you a beginning author looking for help in developing academic articles worthy of publication? Do you find the process of organizing your academic journal articles challenging? Perhaps you’ve been successfully writing and publishing articles but are looking for a tool that can help you get better results, faster.

In her presentation at TAA’s 31st Annual Textbook and Academic Authoring Conference in Santa Fe, NM, Katherine Landau Wright shared the “Most Awesome Tool Ever” – MATE – that she developed with TAA member Patricia Goodson to help anyone learn how to write for academic journals. [Read more…]

Special features of TAA award-winning textbooks: From the awardees

Textbook Excellence Award WinnerAt the 31st Annual Textbook & Academic Authoring Conference in Santa Fe, NM, TAA members Al Trujillo and Dave Dillon hosted a panel of textbook award-winning authors to share features that they considered instrumental in the success of their books.

The panel consisted of Karen Morris, co-author of Hotel, Restaurant, and Travel Law: A Preventive Approach, 8th Edition, Kathleen P. King, author of Technology and Innovation in Adult Learning, and the authoring team for Calculus for the AP Course, 2nd Edition, Michael Sullivan and Kathleen Miranda. Below is a summary of the textbook features they felt were most significant in the achievement of their 2018 Textbook Excellence awards. [Read more…]

7 Myths about habit formation…busted

At the 31st annual Textbook & Academic Authoring Conference in Santa Fe, NM, TAA members Erin McTigue, Tracey Hodges, and Sharon Matthews presented a session titled, Moving from “Pesky” to “Productive”.

In this presentation they shared advice on developing a healthy, sustainable writing habit. To establish a growth mindset capable of accomplishing this goal, they acknowledged seven common myths about habit formation – and the reality of each.

[Read more…]

10 Things independent authors should invest in to be successful

Indie publishingDuring her 2018 TAA Textbook & Academic Authoring Conference presentation, “Independent Publishing: Securing a Return on Your Investment, A Practical Approach to Indie Publishing”, Margaret Thompson Reece shared benefits of independent “indie” publishing options, including greater control and distribution options, flexible pricing, and easier editing. Also, royalty payments for print on demand books are about 30% of the retail price.

These benefits, however, are not without cost. Below are the ten investments Reece said authors must make to be successful book publishers. [Read more…]

Is open access publishing where you want to see your work? Questions to ask yourself and best practices

During their 2018 Textbook & Academic Authoring Conference presentation, “A New Publishing Landscape: Open Access,” Kristen Cvancara, Laura Jacobi, and Heidi Southworth shared curiosities, opportunities, and pitfalls of open access publishing. For those curious about how their work may fit in the open access publishing landscape, the panel encouraged conducting a self-assessment and getting feedback from others first. For when you’re ready to explore open access publishing, they shared best practices as well. [Read more…]

8 Biggest secrets to writing a winning manuscript

King 2018 Conference PresentationIn her 2018 Textbook & Academic Authoring Conference presentation, “Discover How to Deliver What Editors and Publishers Need: Demystifying the Publishing Process,” Dr. Kathleen King shared key strategies for planning the work and working the plan toward successful publication.

As a professor, award-winning author, and editor, King shared her successful experience – having published more than 30 books and 150+ articles – summarized in the following eight biggest secrets to writing a winning manuscript. [Read more…]

Royalties: Past, Present, and Future

Royalties PresentationWhat does the word “royalty” mean to you as an author? In their presentation, “Royalties: Past, Present, and Future” at the 31stAnnual Textbook & Academic Authoring Conference, royalty auditor Juli Saitz of Ankura Consulting Group, and veteran publishing insider Sean Wakely of FlatWorld, discussed the history and anticipated future of textbook author royalties.

In a traditional author-publisher relationship, the publisher is providing financial capital and the author is providing human capital for the development and publication of a book. The negotiation of royalty payments from the sales of the book determines how the profit from such sales is divided. Consequently, the royalty model represents a shared risk between author and publisher and also a shared reward – especially when a title is successful. [Read more…]

How a personal writing team can increase your productivity through accountability

Writing TeamAt the 2018 Textbook & Academic Authoring Conference in Santa Fe, NM, panelists at three different career stages discussed how they came together to form a “personal writing team” that supports writing goals, productivity, and accountability. Unique to this group, said panelist Felicia Moore Mensah, an associate dean and faculty member at Teachers College, Columbia University, is the support that women of color can provide and need for increased mentorship for early career scholars.

The complete recording of their presentation, “A Personal Writing Team for Productivity and Accountability,” can be found in TAA’s library of Presentations on Demand. [Read more…]