TAA announces 2017 Textbook Award winners

2017 TAA Textbook Award WinnersTwenty-three textbooks have been awarded 2017 Textbook Awards by the Textbook & Academic Authors Association (TAA). Six textbooks received William Holmes McGuffey Longevity Awards, 10 textbooks received Textbook Excellence Awards, and seven textbooks received Most Promising New Textbook Awards.

The McGuffey Longevity Award recognizes textbooks and learning materials whose excellence has been demonstrated over time. The Textbook Excellence Award recognizes excellence in current textbooks and learning materials. The Most Promising New Textbook Award recognizes excellence in 1st edition textbooks and learning materials. [Read more…]

Textbook contract clauses: Understanding advances and grants

Guide to Textbook Publishing ContractsStephen GillenAn advance is a pre-payment of royalties to be earned upon the publication of your textbook. It will be recouped out of the royalties first accrued from the commercial exploitation of your work. It is not uncommon for publishers to agree to advance from 50% to 100% of expected royalties on projected first year sales. The advance may or may not be refundable if your manuscript is rejected and your contract is cancelled.

A grant, conversely, is a payment intended to cover some or al of the out-of-pocket costs of research and/or manuscript preparation. It is generally not recouped out of accrued royalties, and like the advance, may or may not be refundable in the event the manuscript is rejected. [Read more…]

Developing a mobile textbook: A case study in collaborative authoring

Mobile textbookFor the past two years, I have been exploring ways to make educational materials accessible to students on mobile phones. In my online courses, for example, I have moved away from Blackboard, which is not well designed for mobile users. Much of my course content now lives instead on websites I have built with Weebly or Google Sites. These platforms provide responsive templates that work well for students on any size screen. While grades, administrative announcements, and discussions still take place on Blackboard (which is institutionally mandated and required for FERPA compliance), the majority of the text, audio, and video content for the courses is now housed on fully responsive sites outside of the LMS. Students can access the course materials from their phones at any time, without needing to log in to the cumbersome LMS system. More than half of my students now report that they do most of their course reading on their phones. [Read more…]

How I met my first textbook acquisitions editor

Math for Health Care ProfessionalsI was introduced to my first acquisitions editor through the recommendation of a colleague.

At the time, our state had added a new course in infection control to our curriculum and none of the instructors had been able to send an acceptable book that included the necessary content for teaching infection control to health care providers. Since I had some experience in this area, I compiled my notes and handouts into a self-published 48-page booklet, which I provided to my students at no cost. A colleague at another college asked if I would make this booklet available for his classes, so I contracted with a local printer to produce the booklets and sold them to the college bookstore. [Read more…]

Q&A: Advice for prospective textbook authors

TextbooksQ: I have an idea for a textbook and I hope to put a proposal together soon and start looking for a publisher. Can you share any advice as I begin this process?

Mike Kennamer, TAA Vice President: “My suggestion for starting to look for a publisher is to first look at companies who publish in your field. I’d recommend that you review their websites and determine which one (or two) seem to be the best fit for your title. Many publishers provide information for prospective authors online, including what they look for in the proposal. Generally, they will want to see two chapters, a detailed table of contents, list of features, and information about who will use the book, the size of the market, and competing titles. If you are unable to find author information online you might consider contacting a sales rep and ask them to put you in touch with someone who does acquisitions for the company. Becoming a textbook reviewer is also a good way to form a relationship with a publisher. [Read more…]

Speaker spotlight: Wendy Laura Belcher to speak at TAA’s 2017 Textbook & Academic Authoring Conference

Wendy Laura Belcher, an Associate Professor at Princeton University and author of the best-selling book, Writing Your Journal Article in 12 Weeks: A Guide to Academic Writing Success, will be a featured speaker at TAA’s 30th Annual Textbook & Academic Authoring Conference in Providence, Rhode Island, June 9-10, 2017.

Belcher’s session, “Writing a Journal Article in 12 Weeks: Inspiration, Concepts, and Success,” will highlight key strategies for being a productive academic author and provide insight and inspiration for you as authors, educators, and writing mentors. [Read more…]

10 Disaster control guidelines for your textbook schedule

scheduleDrafting and production schedules are more important than one may think in the world textbook publishing. At the same time, deadlines can be burdensome for authors. Missing them is a principal cause of marketplace failure. An untimely textbook, finding no uncommitted customers by the time it reaches them, is doomed. Furthermore, postponement—pushing back a product another whole adoption cycle—is usually not a good option.

The best way to deal with schedules is to master them at the very beginning through realistic planning, starting with a drafting calendar. [Read more…]

Download a sample of TAA’s newest book, ‘Writing and Developing Your College Textbook’

Writing and Developing Your College TextbookWriting and crafting a textbook and attending to authoring tasks is a time-consuming, complex—some would say monumental—project, even harrowing at times. The updated and expanded third edition of Writing and Developing Your College Textbook, will guide you through the nuts and bolts of the textbook development process, and provide essential background information on the changing higher education publishing industry, as well as how to choose a publisher, write a textbook proposal, negotiate a publishing contract, and establish good author-publisher relations.

Subscribe to our email list and we’ll send you a 17-page sample of the book.  [Read more…]

5 Things to consider when negotiating your textbook contract audit clause

royalty auditOne of the most important provisions in your textbook publishing contract is the audit clause, which will specify the conditions for how and when you can request and conduct an audit. In the absence of an audit clause, some publishers will still comply with a request to audit, although they are not contractually required to do so.

While the large publishers have calculated and paid royalties to thousands of authors, contract terms can vary, automated royalty systems have limitations, and the accounting teams at publishers are made up of human beings who can make mistakes. If an author wants a better understanding as to the calculation and accuracy of his or her royalties, the best course of action is to request a royalty audit. [Read more…]

Pre-order your copy of TAA’s newest book: ‘Writing and Developing Your College Textbook: A Comprehensive Guide’

Writing and Developing Your College TextbookWriting and crafting a textbook and attending to authoring tasks is a time-consuming, complex—some would say monumental—project, even harrowing at times. The updated and expanded third edition of Writing a Developing Your College Textbook: A Comprehensive Guide, now available for pre-order, will empower you to undertake textbook development by guiding you through the nuts and bolts of the development process and providing essential background information on the changing higher education publishing industry, as well as how to choose a publisher, write a textbook proposal, negotiate a publishing contract, and establish good author-publisher relations. Click here to pre-order. [Read more…]