3 ways to illustrate your point in a textbook

Chemistry CartoonAccording to a 2006 cover story in the APA magazine, Monitor on Psychology, titled “How laughing leads to learning”, well-placed comedy in the learning environment has been shown to reduce tension, boost participation, increase motivation, and help students retain information.

In this article, cartoonist Dan Rosandich shares three ways for effectively incorporating cartoons and illustrations into your next textbook. [Read more…]

Learn how to design a web presence for your book – TAA webinar 10/10 & 17

Katie LinderYour book’s website is the only tool that works around the clock to promote your book, but sometimes the web presence provided by a publisher is… underwhelming. Join us Tuesday, October 10 & 17 from 3-4 p.m. ET for “Designing a Web Presence for Your Book (Beyond the Publisher’s Website)”, a two-part webinar series facilitated by book author Katie Linder, you’ll learn how to create a web presence for your book that highlights its key features, bonus materials, purchasing options, and more. [Read more…]

Creating a companion site for your textbook: What to consider

Companion sites can enrich the learning experience for readers by offering valuable features that can’t be shared on a printed page and/or might be too costly to include in an e-book. There are many factors to consider when planning or developing a companion site for your textbook. In a recent TAA webinar entitled Texts Plus: Ancillary Materials & Companion Sites, Janet Salmons, an independent researcher, writer, consultant, and founder of Vision2Lead, offered detailed advice for authors interested in creating companion sites for their textbooks. [Read more…]

E-books, digital rights management, and the first-sale doctrine

There has been much buzz over the last couple of decades about the future of the textbook. Will print books continue to dominate? Will book rentals take a more prominent role? Will the market shift to e-books or to subscription-based access to cloud stored content or to more complex adaptive learning systems? Or will proprietary publishing fade to black as Open Education Resources improve in quality and increase in number? [Read more…]

2018 Textbook Award Nominations Now Open

2017 TAA Textbook AwardsNominations for the 2018 Textbook Excellence Award (“Texty”), McGuffey Longevity Award (“McGuffey”), and Most Promising New Textbook Award, opened September 1 and will run through November 1.

For more than 20 years, TAA has supported textbook and academic authors through these highly-recognized awards, given annually to emerging and veteran published authors in eight subject categories. [Read more…]

Why you should be incorporating gamification into textbook exercises

Chess board Let’s play a game! After all, who doesn’t love a good game? Already your mind is excited to see what comes next. Eager to learn more. Ready for active participation. Primed to learn.

Isn’t that EXACTLY what you want from your students?

[Read more…]

Collecting unpaid royalties: Trends, traps, and litigation strategies in textbook royalty enforcement

textbooksMuch has been written about changes in the college textbook marketplace over the last decade. The industry has adapted to new pedagogical methods, the proliferation of digital learning materials, and profitability pressures felt by publishers — all leading to significant innovation in the publication of learning materials. Some observers have concluded that we may be witnessing the death of the textbook as we have known it.

As the textbook publishing marketplace has changed, so too have relationships evolved between authors and their publishers. Commercial arrangements forged in the era of print media — which were amended and extended over time to apply to the publication of new editions — have been impacted by these industry-wide changes. [Read more…]

How to part with your publisher when your textbook goes out of print

Textbook ResearchDuring the 2017 TAA Conference session, “Wanna Get Away? Maybe Now You Can: Parting with Your Publisher,” intellectual property attorney Stephen E. Gillen, a partner at Wood, Herron & Evans, said that one event that can open the door to parting with your publisher is when your textbook goes out of print.

When and how your textbook goes out of print is governed by your contract, said Gillen, which means it’s best to think about these situations in the early stages of negotiating your publishing contract. “They [your publisher] are probably going to be more inclined to make changes in that language in the beginning than they would be somewhere along the way,” he said. [Read more…]

Q&A: How do you phase out a co-author?

Textbook PublishingQ: How do you phase out a coauthor who is now retired and with whom you have worked with for many years?

A: Mary Ellen Lepionka, co-author of Writing and Developing Your College Textbook: A Comprehensive Guide:

“The best way to phase out a co-author is to bring in a new co-author and increase the proportion of a new content, but so long as the book has original content contributed by the original author, that coauthor has a legitimate (and legal) stake in the book. Publishing industry standards for textbooks call for a gradual reduction in the royalty split, reflecting the reduced contribution, proportionally, to revisions. [Read more…]

Call for Proposals: Textbook and academic authoring conference

TAA’s 31st Annual Textbook & Academic Authoring Conference will be held at La Fonda on the Plaza, Santa Fe, NM, June 15-16, 2018. The conference is attended by authors and aspiring authors of textbooks, journal articles, and other academic works, as well as by industry professionals from across the country.

TAA invites the submission of presentations relevant to authoring and publishing textbooks and academic works (journal articles, books, and monographs). [Read more…]