2024 TAA Textbook Award Nominations Open Sept 1

It’s almost time! Nominations for the TAA Textbook Awards will open in two weeks. Starting September 1st, we’ll start accepting nominations for our three prestigious awards:

  • McGuffey Longevity Award – to recognize long-standing textbooks and learning materials that have been in print for at least 15 years.
  • Textbook Excellence Award – to recognize excellence in current textbooks and learning materials.
  • Most Promising New Textbook Award – to recognize promising textbooks and learning materials in their first edition.

Learn more and start preparing your nomination.

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2023 TAA Conference on Textbook & Academic Authoring opens mentoring sign up: Limited space available

Gain valuable advice and insight, get your questions answered, or just make a connection for when you need help in the future by signing up to meet with a mentor at the 2023 TAA Conference on Textbook & Academic Authoring, which will be held online June 9-10, 2023.

The deadline for signing up for mentoring is May 15. Limited slots are available and are offered on a first come, first-served basis, so don’t delay, register for the conference today!

Choose from nine different mentors for up to two 15-minute one-on-one discussions:

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3/16 TAA Webinar – Book Marketing and Social Media by Authors: Do’s and Don’ts

John BondPublishers want authors to participate in the marketing and promotion of their new book. But many times authors are novices in publicizing their work. Join us Wednesday, March 16, 2022, 2-3 p.m. EST for “Book Marketing and Social Media by Authors: Do’s and Don’ts” presented by publishing Consultant John Bond, who will examine author marketing and social media efforts done right and done wrong. He will look at best practices for promoting their book, as well as explaining why some efforts are time consuming and produce little results. Real life examples will illustrate how authors can smartly and efficiently work with the publisher to market their work; social media included. An extended question and answer period will follow the presentation.

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Class action complaint filed against Cengage alleging unfair, deceptive royalty-reporting practices

A class action lawsuit was filed today in the United States District Court for the District of Massachusetts against Cengage, one of the leading publishers of educational textbooks, alleging that its unfair and deceptive royalty-reporting practices violate Massachusetts’ Consumer Protection Law.

The lawsuit, filed by Slarskey LLC and Casner & Edwards LLP on behalf of art history author Fred Kleiner and similarly-situated individuals, alleges that Cengage’s practices are designed to conceal that Cengage systematically underpays royalties due to authors in the range of 10-30 percent. 

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5 Ways authors can assist their publisher with book promotion

Whether you are an author working with a larger publisher with a sizable marketing budget, or a smaller publisher with a tight marketing budget, you can–and should–play a role in promoting your book. Paul Krieger, author of a four-book Visual Analogy Guide supplement series with Morton Publishing, shares five ways authors can assist their publisher with book promotion:

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