We have a great conference planned for you! Early registration now open

TAA_early_bird_conf_slide_2016We invite you to join us for TAA’s 29th Annual Textbook & Academic Authoring Conference in San Antonio, Texas. Mark your calendars for June 24-25, 2016. Early registration is now open!

Learn from industry experts, gain new perspectives, and get inspired for your writing projects. All conference activities will take place at the beautiful Hotel Contessa, a four-diamond, all-suite hotel on the San Antonio Riverwalk. It is a conference you won’t want to miss! [Read more…]

The most useful textbook & academic writing posts of the week: January 22, 2016

Benjamin Franklin — 'Don't put off until tomorrow what you can do today.'It’s so easy for us to say, “I’ll do that tomorrow”, “I’ll start on my writing projects, tomorrow” and tomorrow keeps getting pushed further and further away. Procrastination is easy. Yet, never satisfying. Chances are you have the time to get started today. So start! End the infinite tomorrow and do as Benjamin Franklin reminds us, and, “Don’t put off until tomorrow what you can do today.”

Happy writing! [Read more…]

Busy TAA People: David Lucander to appear on Travel Channel’s ‘Mysteries at the Museum’ tonight at 9 pm ET

Winning the War for DemocracyDavid LucanderTAA member Dr. David Lucander, an assistant professor of Pluralism and Diversity in America at Rockland Community College, will appear on the television show, Mysteries at the Museum, Friday, October 16 at 9 p.m. on the Travel Channel. This will be a special episode about the most famous protest that never happened: the 1941 March on Washington. As the author of a recent book about this subject, Winning the War for Democracy, Lucander was interviewed by the show’s producers for this episode.

Featured Member: Motivation, marketing & the ‘easy fix’

Kathleen KingThe Professor's Guide to Taming TechnologyKathleen P. King, professor of Adult and Higher Education at the University of South Florida in Tampa, is an award winning author of 30 books, most recently 147 Tips for Emerging Scholars and The Professor’s Guide to Taming Technology, and more than 175 journal articles and research papers. She is known for her sessions and innovative topics and is a popular international keynote and conference speaker, mentor, and professor. King’s areas of research include instructional technology, faculty development, and mentoring.

Here King shares what motivates her to write, tips on marketing your works, and the ‘easy fix’: [Read more…]

5 Tips for Kickstarter success for writers

Earth Joy WritingI recently completed my third successful Kickstarter campaign to help promote my new book, Earth Joy Writing: Creating Harmony through Journaling and Nature, which will be released on Earth Day, April 22nd.

In all three cases, my books were published by small, independent presses that didn’t have funds for promotional campaigns, publicity, or book tours. So I used the Kickstarter funds to promote my books in these ways.

Often people shy away from Kickstarter and prefer to use other crowdfunding programs because of the requirement that the funding goal be met in order to get any funds at all. In my experience (and we know this as writers), having the goal of completion can spur us to take bolder action. A half-written book isn’t really a book, is it? [Read more…]

TAA PODCAST: Tips & Strategies for Successfully Marketing Your Textbook

Robert Christopherson

In this TAA podcast, Robert Christopherson, author of the leading physical geography textbooks in the US and Canada, shares strategies authors can use to successfully market their textbook, including participation in national sales meetings, an author’s blog linked to the text, an interactive web site, and more.



Like this podcast? Join TAA and gain access to 100+ more.

Use YouTube videos to promote your textbook

Textbook videosLydia Cline, a drafting professor at Johnson County Community College in Overland Park, Kansas, and the author of five text and trade books, said she has found that posting short videos on her books’ topics to YouTube can be an effective way to promote them.

She originally created her channel, ProfDrafting, to post classroom topics for her students. “They enjoy the videos as a supplement to their text,” said Cline. On the advice of her TAB/McGraw-Hll editor, she added book content videos. In less than a year she collected 137 subscribers and over 31,000 views, even though she does no promotion beyond telling her students about it. “The channel has returned benefits in ways I didn’t anticipate. With YouTube’s amazing analytics, I can see how long viewers watch the videos, which videos are popular, and which are ignored. My observation is that once a channel starts attracting views–mine were initially from my students–YouTube starts promoting it via the Suggested Videos sidebar and the videos also appear in a Google search. I can see who the subscribers are, and most are NOT my students. They’re from all over the world. I knew YouTube had a global audience, but wow, my subscriber list really hammers that home to me.” [Read more…]

TAA announces call for proposals for 28th annual conference

2015 TAA Conference LogoThe Text and Academic Authors Association is pleased to announce a call for proposals for its 28th Annual Textbook & Academic Authoring Conference, which will be held at the Westin Las Vegas Hotel, Casino & Spa, in Las Vegas, NV, June 19-20, 2015. A highly interactive event, the conference is attended by authors of textbooks, journal articles, and other academic works, as well as by industry professionals from across the country.

TAA invites the submission of presentations relevant to authoring and publishing textbooks and academic works (monographs, journal articles, reports). Click here for more information and to access the online proposal submission form. [Read more…]

7 Ways to conduct a successful crowdfunding campaign

crowdfunding for booksBuild a successful crowdfunding campaign with these seven tips from Amanda Barbara, vice president of Pubslush, a global crowdfunding platform for books. Barbara presented a session at TAA’s 2014 TAA Conference in Baltimore, MD, June 20.

1. Pre-campaign research: The biggest DON’T of crowdfunding is starting your campaign before you’re ready. Time is a big factor in crowdfunding campaigns (most campaigns run for 30-60 days), so don’t put your project up and then try to figure out your strategy. Also, it’s very important you research your costs up front so you can create appropriate reward levels. The goal is to make money, so obviously your reward levels will be disproportionate to the amount donated. To be successful, you will need to determine how much money you’ll need to raise to complete your project AND fulfill the incentive levels. Tip: don’t forget about shipping costs!

[Read more…]

4 Steps to promoting your textbook

Robert Christopherson

Robert Christopherson

Recently a member posted a question in the Textbook Writing & Publishing Circle in TAA’s online member community requesting input on how other authors promote their work. In response to this question, veteran textbook author Robert Christopherson, author of Geosystems, the leading physical geography texts in the US and Canada, offered a four-step approach that encourages authors to define their market niche and take a proactive role with the publisher’s marketing team.

Following is an excerpt from that online discussion:

Q: How do you promote your work? [Read more…]