Textbook award-winning insight (Part 3): Pedagogy and marketing involvement

2017 TAA Textbook AwardsA few weeks ago, I reached out to winners of the 2017 TAA Textbook Awards and asked them to answer some questions about their textbook writing. I had so many great responses I decided to create a five-part series to share them. The first installment focused on why they decided to write their textbook, and how they got started. The second installment focused on what they do to boost their confidence as a writer, how they fit writing time into their schedule, and what software they use.

This third installment in the five-part series focuses which pedagogical elements in their textbook they are most proud of, and what involvement they have had in marketing their book. [Read more…]

Textbook award-winning insight (Part 1): Deciding to write and getting the interest of a publisher

2017 TAA Textbook AwardsI recently reached out to winners of the 2017 TAA Textbook Awards and asked them to answer some questions about how they made the decision to write their textbook, how they interested a publisher, what they do to boost their writing confidence, how they fit writing time into their schedule, and more. I will be sharing their answers in a series of posts over the next few weeks.

This first installment of the five-part series focuses on why they decided to write their textbook, and how they got the interest of a publisher. [Read more…]

TAA announces 2017 Textbook Award winners

2017 TAA Textbook Award WinnersTwenty-three textbooks have been awarded 2017 Textbook Awards by the Textbook & Academic Authors Association (TAA). Six textbooks received William Holmes McGuffey Longevity Awards, 10 textbooks received Textbook Excellence Awards, and seven textbooks received Most Promising New Textbook Awards.

The McGuffey Longevity Award recognizes textbooks and learning materials whose excellence has been demonstrated over time. The Textbook Excellence Award recognizes excellence in current textbooks and learning materials. The Most Promising New Textbook Award recognizes excellence in 1st edition textbooks and learning materials. [Read more…]

Join us 2/22 for the TAA webinar, ‘Tips and Techniques for Enhancing Your Approach to Visuals’

Bethann Garramon MerkleToo often incorporating images isn’t part of our initial project planning, if it is ever part of the planning at all. Join us Wednesday, February 22 at 1-2 p.m. ET, for the TAA webinar, “Tips and Techniques for Enhancing Your Approach to Visuals.” Author and illustrator Bethann Garramon Merkle will share tips and hands-on techniques for enhancing your approach to visuals by using illustrations in publications and presentations. [Read more…]

Promoting a book? Making a career move? Join us 10/14 for the TAA webinar, ‘The Art of Being Interviewed’

Amy DeLouise producersplaybookFor many of us, conducting an interview is easier than being interviewed. But when promoting a book, or even making a career move, you may be the interviewee. What does it take to deliver a “good” interview? How do you build a relationship with your interviewer? How do you prepare? What are the different ways to handle an in-person, an audio-only interview, and one that takes place on camera? How do you turn a bad question into a good answer? For on-camera interviews, what are the special considerations for attire that works on video?

Join us Friday, October 14, 11 a.m. – 12 p.m. ET, for the TAA Webinar, “The Art of Being Interviewed”, led by Amy DeLouise, an experienced interviewer and video producer-director who has conducted thousands of interviews. She will walk us through the process, field questions, and help you feel confident for your next interview. [Read more…]

Nominate your book for a 2017 TAA Textbook Award

Textbook Award logosGain recognition with your fellow authors and within the textbook publishing industry by nominating your textbook for a 2017 TAA Textbook Award now through November 1, 2016.

The Textbook Excellence Award recognizes excellence in current textbooks and learning materials. The McGuffey Longevity Award recognizes textbooks and learning materials whose excellence has been demonstrated over time.  The Most Promising New Textbook Award recognizes excellence in 1st edition textbooks and learning materials. [Read more…]

2017 TAA Textbook Award nominations open Sept. 1

TAA 2016 Textbook Award Winners

2016 TAA Textbook Awards winners who attended the awards ceremony in San Antonio, TX, June 24.

Nominations for the 2017 Textbook Excellence Award (“Texty”), McGuffey Longevity Award (“McGuffey”), and Most Promising New Textbook Award, will open September 1, 2016.

For more than 20 years, TAA has supported textbook and academic authors through these highly-recognized awards, given annually to emerging and veteran published authors in eight subject categories. [Read more…]

TAA’s 2016 conference early registration discount ends May 1

TAA's conference early registration ends May 1Don’t miss out on the early registration discount for TAA’s June conference!

Early registration rates for TAA’s 29th Annual Textbook & Academic Authoring Conference end May 1. All rates increase by $50 after that date.

The conference will be held June 24-25, 2016 at the beautiful Hotel Contessa on the San Antonio Riverwalk. Visit the conference website for program and registration information.

TAA announces 2016 Textbook Award winners

2016 TAA Textbook Award WinnersSeventeen textbooks have been awarded 2016 Textbook Awards by the Textbook & Academic Authors Association (TAA). Three textbooks received 2016 William Holmes McGuffey Longevity Awards, six textbooks received 2016 Textbook Excellence Awards, and eight textbooks received 2016 Most Promising New Textbook Awards.

The Textbook Excellence Award recognizes excellence in current textbooks and learning materials. The McGuffey Longevity Award recognizes textbooks and learning materials whose excellence has been demonstrated over time. The Most Promising New Textbook Award recognizes excellence in 1st edition textbooks and learning materials.

The awards will be presented during an awards luncheon at TAA’s 29th Annual Textbook & Academic Authoring Conference in San Antonio, TX, June 24, 2016. [Read more…]

Join us 1/27 for TAA webinar on blogging for academics

Boston Business Journal associate editor Mark Leccese The Elements of BloggingYou’re an academic, busy with research and teaching. You don’t have time to blog! Wrong. Not only can you blog, you can use your blog to get your work before a much wider audience and to lead an ongoing conversation about your topic. Join us Wednesday, January 27 from 4-5 p.m. ET for the TAA webinar, “Blogging for Academics: A Journalist Turned Academic Offers Tips, Techniques, Inspiration and a Few Warnings”, presented by Mark Leccese, author of The Elements of Blogging: Expanding the Conversation of Journalism. Register [Read more…]