How to Organize a Book Launch

Congratulations! Your book is in print. It’s time to party.

Ok, do you literally want to have a party where people come and celebrate this significant milestone with you? If so, read on.

A book launch is an event that occurs on or around the official release date of your book where people come together to celebrate your book publication and learn more about your book.

You can host a book launch at a local bookstore.

If you’d like for your book launch to happen at a local bookstore, the first step is to find a bookstore that hosts events and has staff who support events. The second step is to pitch to them. Bookstores struggle to find audiences for book events so your job will be to convince them that you have an audience. For most writers, that audience includes your friends, neighbors, and colleagues. This is why it’s easiest to have a book launch in the city or town you live in.

Nominate Your Textbook for a 2024 TAA Textbook Award

Nominations for TAA’s 2024 Textbook Awards is now open. Recognize your textbook today by nominating it for one our industry-respected awards:

McGuffey Longevity Award – to recognize long-standing textbooks and learning materials that have been in print for at least 15 years.

Textbook Excellence Award – to recognize excellence in current textbooks and learning materials.

Most Promising New Textbook Award – to recognize promising textbooks and learning materials in their first edition.

Learn more and start preparing your nomination.

To Promote Your Book, Consider a Webinar

In addition to all the social media, a webinar is an excellent promotional tool for your book. Combining PowerPoint slides and audio and posting on your website, YouTube, and the ubiquitous social media, a webinar delivers valuable information and shows you’re the one to deliver more. But you’ve gotta do it well, or people (potential readers/buyers of your book) will click off. As the proud veteran of one webinar (I blush to admit with some excellent feedback), here I share what I learned about designing and delivering an excellent webinar.

For the webinar on my book Trust Your Life: Forgive Yourself and Go After Your Dreams (Unity Books, 2011), I had wonderful help and structure from the publisher’s promotion director. You can achieve similar results alone or with a few seasoned colleagues. In any case, the steps are similar.

Nominate Your Book For a 2024 Textbook Award

Recognize your textbook by nominating it for one our industry-respected awards. The 2024 Textbook Awards nominations are now open:

McGuffey Longevity Award – to recognize long-standing textbooks and learning materials that have been in print for at least 15 years.

Textbook Excellence Award – to recognize excellence in current textbooks and learning materials.

Most Promising New Textbook Award – to recognize promising textbooks and learning materials in their first edition.

Learn more and start preparing your nomination.

Questions? Contact Kiley Thornton, Director of Membership & Programs, at kiley.thornton@taaonline.net

Register for 9/15 TAA Webinar: ‘How to Leverage a Textbook or Academic Book to Launch a Consulting Career’

Leveraging a textbook or academic book can be a powerful tool in launching a consulting career. Join us Friday, September 15 from 4-5 p.m. ET for the TAA webinar, “How to Leverage a Textbook or Academic Book to Launch a Consulting Career”. Presenter William Curry, author of three public procurement textbooks, including Contracting for Services in State and Local Government Agencies: Best Practices for Public Procurement (winner of a 2017 Textbook Excellence Award), and founder of a consulting firm that specializes in consulting for state, local, and education entities that wish to implement best practices for public procurement, will share how you can use a textbook or academic book to position yourself as an expert in your field and attract potential clients.

Registration is Now Open for the 2024 TAA Conference in Nashville: Let’s Meet Up!

TAA is excited to announce that the 2024 Textbook & Academic Authoring Conference will be back in-person and we’ll be in Nashville!

Join us in Music City for lots of “author talk” – music to our ears!

Learn how to turn up the volume on your textbook or academic writing at this annual conference that features General, Textbook and Academic Tracks, mentoring by veteran authors and industry professionals, and lots of networking opportunities!

We can’t wait to see ya’ll there!

Register early to take advantage of discounted rates and book your hotel room before we sell out.

I’m in!

We promise a program rich in content, focused on emerging trends, changes in the publishing world, and connecting with other authors.