Join us 3/22 for the TAA webinar, ‘Author Q&A: Writing and Developing Your College Textbook’

Stephen GillenSean WakelyMary Ellen LepionkaJoin us Wednesday, March 22 at 3-4 p.m. ET, for the TAA webinar, Author Q&A: Writing and Developing Your College Textbook. The authors of Writing and Developing Your College Textbook will share insights into the higher education publishing industry, textbook contract negotiation, and textbook development. Learn the two-three key trends in the higher education publishing industry about which an author or prospective author should know; what leverage authors have to negotiate changes in a publisher’s standard agreement; and various aspects of textbook development, including writing to your audience, developing an authorial voice, the importance of learning objectives; and much more.

Attendees will receive 15% off Writing and Developing Your College Textbook. You must attend, and not just register, to receive the discount. A discount code will be emailed to attendees after the webinar.

Register today! Free to members and non-members.

Textbook contract clauses: Understanding advances and grants

Guide to Textbook Publishing ContractsStephen GillenAn advance is a pre-payment of royalties to be earned upon the publication of your textbook. It will be recouped out of the royalties first accrued from the commercial exploitation of your work. It is not uncommon for publishers to agree to advance from 50% to 100% of expected royalties on projected first year sales. The advance may or may not be refundable if your manuscript is rejected and your contract is cancelled.

A grant, conversely, is a payment intended to cover some or al of the out-of-pocket costs of research and/or manuscript preparation. It is generally not recouped out of accrued royalties, and like the advance, may or may not be refundable in the event the manuscript is rejected. [Read more…]

New spring 2017 TAA webinars – Improve your skills

TAA fall webinar seriesWhether you are interested in learning how to use social media to promote your writing, enhancing your approach to visuals, creating instructional media on a budget, writing and developing a college textbook, or creating ancillary materials and companion websites, TAA’s spring webinar series for textbook and academic authors has you covered. Join us as various industry experts share their expertise on academic and textbook writing topics. Sign-up early to reserve your spot! Not a TAA member? Learn more about member benefits and join today. [Read more…]

Download a sample of TAA’s newest book, ‘Writing and Developing Your College Textbook’

Writing and Developing Your College TextbookWriting and crafting a textbook and attending to authoring tasks is a time-consuming, complex—some would say monumental—project, even harrowing at times. The updated and expanded third edition of Writing and Developing Your College Textbook, will guide you through the nuts and bolts of the textbook development process, and provide essential background information on the changing higher education publishing industry, as well as how to choose a publisher, write a textbook proposal, negotiate a publishing contract, and establish good author-publisher relations.

Subscribe to our email list and we’ll send you a 17-page sample of the book.  [Read more…]

5 Things to consider when negotiating your textbook contract audit clause

royalty auditOne of the most important provisions in your textbook publishing contract is the audit clause, which will specify the conditions for how and when you can request and conduct an audit. In the absence of an audit clause, some publishers will still comply with a request to audit, although they are not contractually required to do so.

While the large publishers have calculated and paid royalties to thousands of authors, contract terms can vary, automated royalty systems have limitations, and the accounting teams at publishers are made up of human beings who can make mistakes. If an author wants a better understanding as to the calculation and accuracy of his or her royalties, the best course of action is to request a royalty audit. [Read more…]

Pre-order your copy of TAA’s newest book: ‘Writing and Developing Your College Textbook: A Comprehensive Guide’

Writing and Developing Your College TextbookWriting and crafting a textbook and attending to authoring tasks is a time-consuming, complex—some would say monumental—project, even harrowing at times. The updated and expanded third edition of Writing a Developing Your College Textbook: A Comprehensive Guide, now available for pre-order, will empower you to undertake textbook development by guiding you through the nuts and bolts of the development process and providing essential background information on the changing higher education publishing industry, as well as how to choose a publisher, write a textbook proposal, negotiate a publishing contract, and establish good author-publisher relations. Click here to pre-order. [Read more…]

Why you shouldn’t sign a work for hire agreement

Guide to Textbook ContractsOne of the choices you can make when publishing your textbook or other instructional text is to sign a contract that simply assigns to the publisher the copyrights in your work or to enter into a work for hire agreement, in which you and the publisher agree that the publisher will be legally considered the author and sole owner of your work for copyright purposes. A significant consequence of work for hire agreements is that you don’t have the benefit of the right of termination under copyright law, said Stephen E. Gillen, an attorney with Wood Herron & Evans, and author of Guide to Textbook Publishing Contracts. [Read more…]

On Demand Webinar: 20 Tips & 20 questions for your next textbook deal

Stephen GillenIn this webinar, recorded at the 2016 TAA Conference on June 25, Stephen Gillen, a partner at Wood Herron & Evans, takes you on a tour of a typical textbook publishing contract, pointing out the highlights along the way – what’s usually negotiable; what’s often not negotiable; what questions to ask; and when to ask them.

The webinar is adapted from his book, Guide to Textbook Publishing Contracts.

[Read more…]

[Storify] Tips, strategies, takeaways & fun-filled tweets from #2016TAA

2016 TAA Conference

“A must-attend conference for newbie writers like me!” – Claire Resilla (bottom right with a group of attendees from SHSU)

The 2016 TAA Conference in San Antonio Texas, June 24-25 was a huge success!

Here are some tips, strategies, takeaways & fun-filled tweets from the meeting. [Read more…]

‘Guide to Textbook Publishing Contracts’ featured in ‘Wisconsin Bookwatch’

Blank square hardcover album templateThe following review of Guide to Textbook Publishing Contracts was published in the June 2016 issue of Wisconsin Bookwatch, published by Midwest Book Review. It is being posted here with permission.


The forming of contracts to the benefit of authors is a subject never taught in any creative writing class or workshop but it is a vital and necessary skill — especially for writers of textbooks. In Guide to Textbook Publishing Contracts, Stephen Gillen (a partner at the 145-year-old legal firm Wood Herron & Evans which specializes in intellectual property law) provides a complete and comprehensive course of instruction that is as ‘user friendly’ as it is do-it-yourself practical. [Read more…]