3 ways to illustrate your point in a textbook

Chemistry CartoonAccording to a 2006 cover story in the APA magazine, Monitor on Psychology, titled “How laughing leads to learning”, well-placed comedy in the learning environment has been shown to reduce tension, boost participation, increase motivation, and help students retain information.

In this article, cartoonist Dan Rosandich shares three ways for effectively incorporating cartoons and illustrations into your next textbook. [Read more…]

Apply for an academic or textbook writing grant from TAA

grant writing folderTAA offers two forms of grants to assist members and non-members with some of the expenses related to publishing their academic works and textbooks.

Publication Grants provide reimbursement for eligible expenses directly related to bringing an academic book, textbook, or journal article to publication. Contract Review Grants reimburse eligible expenses for legal review when you have a contract offer for a textbook or academic monograph or other scholarly work that includes royalty arrangements. The application deadline is October 31. [Read more…]

Creating a companion site for your textbook: What to consider

Companion sites can enrich the learning experience for readers by offering valuable features that can’t be shared on a printed page and/or might be too costly to include in an e-book. There are many factors to consider when planning or developing a companion site for your textbook. In a recent TAA webinar entitled Texts Plus: Ancillary Materials & Companion Sites, Janet Salmons, an independent researcher, writer, consultant, and founder of Vision2Lead, offered detailed advice for authors interested in creating companion sites for their textbooks. [Read more…]

2018 Textbook Award Nominations Now Open

2017 TAA Textbook AwardsNominations for the 2018 Textbook Excellence Award (“Texty”), McGuffey Longevity Award (“McGuffey”), and Most Promising New Textbook Award, opened September 1 and will run through November 1.

For more than 20 years, TAA has supported textbook and academic authors through these highly-recognized awards, given annually to emerging and veteran published authors in eight subject categories. [Read more…]

Why you should be incorporating gamification into textbook exercises

Chess board Let’s play a game! After all, who doesn’t love a good game? Already your mind is excited to see what comes next. Eager to learn more. Ready for active participation. Primed to learn.

Isn’t that EXACTLY what you want from your students?

[Read more…]

TAA signs on to Copyright Alliance letter seeking changes to copyright provisions of NAFTA agreement

copyrightThe Textbook & Academic Authors Association (TAA) was one of 19 groups to sign on to a letter from the Copyright Alliance to US Trade Representative Robert Lighthizer asking him to “modernize the copyright provisions of the NAFTA agreement for the digital age and to establish a template for future agreements.” Meetings to renegotiate the NAFTA agreement began August 16, 2017.

“The internet’s global reach has made copyright protections and enforcement increasingly important to free trade agreements,” states the letter. [Read more…]

How to part with your publisher when your textbook goes out of print

Textbook ResearchDuring the 2017 TAA Conference session, “Wanna Get Away? Maybe Now You Can: Parting with Your Publisher,” intellectual property attorney Stephen E. Gillen, a partner at Wood, Herron & Evans, said that one event that can open the door to parting with your publisher is when your textbook goes out of print.

When and how your textbook goes out of print is governed by your contract, said Gillen, which means it’s best to think about these situations in the early stages of negotiating your publishing contract. “They [your publisher] are probably going to be more inclined to make changes in that language in the beginning than they would be somewhere along the way,” he said. [Read more…]

Q&A: How do you phase out a co-author?

Textbook PublishingQ: How do you phase out a coauthor who is now retired and with whom you have worked with for many years?

A: Mary Ellen Lepionka, co-author of Writing and Developing Your College Textbook: A Comprehensive Guide:

“The best way to phase out a co-author is to bring in a new co-author and increase the proportion of a new content, but so long as the book has original content contributed by the original author, that coauthor has a legitimate (and legal) stake in the book. Publishing industry standards for textbooks call for a gradual reduction in the royalty split, reflecting the reduced contribution, proportionally, to revisions. [Read more…]

Call for Proposals: Textbook and academic authoring conference

TAA’s 31st Annual Textbook & Academic Authoring Conference will be held at La Fonda on the Plaza, Santa Fe, NM, June 15-16, 2018. The conference is attended by authors and aspiring authors of textbooks, journal articles, and other academic works, as well as by industry professionals from across the country.

TAA invites the submission of presentations relevant to authoring and publishing textbooks and academic works (journal articles, books, and monographs). [Read more…]

Why textbooks need development and why authors should do their own

Mary Ellen Lepionka, author of Writing and Developing Your College Textbook: A Comprehensive Guide, shares why textbooks need development and why she recommends textbook authors do their own.

Listen to the full interview