Join us 3/22 for the TAA webinar, ‘Author Q&A: Writing and Developing Your College Textbook’

Stephen GillenSean WakelyMary Ellen LepionkaJoin us Wednesday, March 22 at 3-4 p.m. ET, for the TAA webinar, Author Q&A: Writing and Developing Your College Textbook. The authors of Writing and Developing Your College Textbook will share insights into the higher education publishing industry, textbook contract negotiation, and textbook development. Learn the two-three key trends in the higher education publishing industry about which an author or prospective author should know; what leverage authors have to negotiate changes in a publisher’s standard agreement; and various aspects of textbook development, including writing to your audience, developing an authorial voice, the importance of learning objectives; and much more.

Attendees will receive 15% off Writing and Developing Your College Textbook. You must attend, and not just register, to receive the discount. A discount code will be emailed to attendees after the webinar.

Register today! Free to members and non-members.

TAA announces 2017 Textbook Award winners

2017 TAA Textbook Award WinnersTwenty-three textbooks have been awarded 2017 Textbook Awards by the Textbook & Academic Authors Association (TAA). Six textbooks received William Holmes McGuffey Longevity Awards, 10 textbooks received Textbook Excellence Awards, and seven textbooks received Most Promising New Textbook Awards.

The McGuffey Longevity Award recognizes textbooks and learning materials whose excellence has been demonstrated over time. The Textbook Excellence Award recognizes excellence in current textbooks and learning materials. The Most Promising New Textbook Award recognizes excellence in 1st edition textbooks and learning materials. [Read more…]

Speaker spotlight: Rubin, Ulrich, and Wakely to speak at TAA’s 2017 Academic Authoring Conference

Sean WakelyPublishing attorneys Zick Rubin and Brenda Ulrich, and publishing industry expert Sean Wakely, will present “The Life Cycle of a Textbook: Psychological and Legal Challenges,” at TAA’s 30th Annual Textbook & Academic Authoring Conference in Providence, Rhode Island, June 9-10, 2017. The panel will discuss the psychological and legal issues that should be addressed at different states of a textbook’s life cycle, and what pitfalls should be avoided.  [Read more…]

Developing a mobile textbook: A case study in collaborative authoring

Mobile textbookFor the past two years, I have been exploring ways to make educational materials accessible to students on mobile phones. In my online courses, for example, I have moved away from Blackboard, which is not well designed for mobile users. Much of my course content now lives instead on websites I have built with Weebly or Google Sites. These platforms provide responsive templates that work well for students on any size screen. While grades, administrative announcements, and discussions still take place on Blackboard (which is institutionally mandated and required for FERPA compliance), the majority of the text, audio, and video content for the courses is now housed on fully responsive sites outside of the LMS. Students can access the course materials from their phones at any time, without needing to log in to the cumbersome LMS system. More than half of my students now report that they do most of their course reading on their phones. [Read more…]

How I met my first textbook acquisitions editor

Math for Health Care ProfessionalsI was introduced to my first acquisitions editor through the recommendation of a colleague.

At the time, our state had added a new course in infection control to our curriculum and none of the instructors had been able to send an acceptable book that included the necessary content for teaching infection control to health care providers. Since I had some experience in this area, I compiled my notes and handouts into a self-published 48-page booklet, which I provided to my students at no cost. A colleague at another college asked if I would make this booklet available for his classes, so I contracted with a local printer to produce the booklets and sold them to the college bookstore. [Read more…]

How reporting royalty income affects taxes for authors

Taxes for authorsIt is well established that an author who is engaged in the business of writing for income should report royalty income on Schedule C, not Schedule E. But what about a retired author who no longer is writing but still receives royalties from previous work? Should retired authors report royalty income on Schedule C or E? Or, should a sole-proprietor S corporation that reports royalty income as corporation profits and author wages be used? Each reporting method has tax consequences and legal issues.

TAA member and veteran textbook author Phil Tate conducted extensive research to answer these questions and has compiled that research into a document entitled, “How Reporting Royalty Income Affects Taxes,” which he is sharing with TAA members. Click here to login and view. Phil also shares his non-expert, non-legal opinion to help you decide how to report your royalty income.

Pre-order your copy of TAA’s newest book: ‘Writing and Developing Your College Textbook: A Comprehensive Guide’

Writing and Developing Your College TextbookWriting and crafting a textbook and attending to authoring tasks is a time-consuming, complex—some would say monumental—project, even harrowing at times. The updated and expanded third edition of Writing a Developing Your College Textbook: A Comprehensive Guide, now available for pre-order, will empower you to undertake textbook development by guiding you through the nuts and bolts of the development process and providing essential background information on the changing higher education publishing industry, as well as how to choose a publisher, write a textbook proposal, negotiate a publishing contract, and establish good author-publisher relations. Click here to pre-order. [Read more…]

Q&A: How to write for student learning vs. faculty content

Q&AThe following Q&A is based on a TAA webinar presentation by Michael Greer, from the University of Arkansas at Little Rock and Development by Design, entitled, “Bringing Textbooks to Life: Strategies for Improving Student Engagement”.

Q: Laura Frost, Professor of Chemistry and Director of the Whitaker Center for STEM Education at Florida Gulf Coast University:

“One of the problems with producing a textbook that helps the student learn is that the faculty member is the person who is selecting the textbook and the publishers know this. Do you have any suggestions for authors who are interested in writing for student learning vs. faculty content?” [Read more…]

Trends in college textbook publishing: 5 Tips for navigating the digital transition

Color photo of an stack books and mouseMany college textbook authors are experiencing declining print unit sales and diminishing royalty checks. Regular price increases previously helped college textbook publishers offset shrinking print sales, but that strategy is no longer effective. Consequently, some publishers are cutting budgets to offset revenue shortfalls. They’re also diverting remaining investment resources into new digital products and services that offer a measure of protection against the depredations of used, rental, and pirate competition. As a result, those publishers are rebranding themselves as software or learning science companies and setting very public goals to eliminate or scale back their print publishing programs in favor of fully digital product models. What are the key forces driving college publishers’ online publishing strategies? What are some steps higher education textbook authors can take in response? [Read more…]

Nominate your book for a 2017 TAA Textbook Award

Textbook Award logosGain recognition with your fellow authors and within the textbook publishing industry by nominating your textbook for a 2017 TAA Textbook Award now through November 1, 2016.

The Textbook Excellence Award recognizes excellence in current textbooks and learning materials. The McGuffey Longevity Award recognizes textbooks and learning materials whose excellence has been demonstrated over time.  The Most Promising New Textbook Award recognizes excellence in 1st edition textbooks and learning materials. [Read more…]