10 Self-publishing companies for your next textbook project

Self-publishing, not to be confused with"If opportunity doesn't knock, build a door." vanity publishing, is now seen as a much more viable option when it comes to publishing a textbook. Self-publishing companies offer a wide range of services from manuscript editing to cover design and distribution. You, as the author, often have complete control over each stage of the design, publishing, and promotion process. Keeping all of this in mind, if you decide to self-publish instead of following the traditional route, these ten self-publishing companies are ones to explore and consider: [Read more…]

Join us for the 7/23 TAA Webinar, ‘Why You Should Consider Self-Publishing & Print-on-Demand’

Robert Hoyt MDlulu.comLearn why self-publishing and publishing on demand are very reasonable alternatives, by joining us Thursday, July 23 from 1-2 p.m. ET, for the TAA Webinar, “Why You Should Consider ‘Self-Publishing’ and ‘Print-on-Demand'”, presented by Robert Hoyt, M.D., author of Health Informatics: A Practical Guide for Healthcare and Information Technology Professionals, published by Lulu.com. [Read more…]

PODCAST: The Four Paths to Publishing

Keith OgorekRecently, publishing has undergone an indie revolution similar to what occurred in the film and music industries. While these changes have made now the best time in history to be an author, they have also made it one of the most confusing. In this TAA podcast, recorded at the 2014 TAA Conference in Baltimore, Keith Ogorek, self-published author and industry thought leader, outlines four clear paths authors can now follow to reach their publishing goals; addressing each path’s advantages and disadvantages and what authors should consider as they look to publish.


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7 Ways to conduct a successful crowdfunding campaign

crowdfunding for booksBuild a successful crowdfunding campaign with these seven tips from Amanda Barbara, vice president of Pubslush, a global crowdfunding platform for books. Barbara presented a session at TAA’s 2014 TAA Conference in Baltimore, MD, June 20.

1. Pre-campaign research: The biggest DON’T of crowdfunding is starting your campaign before you’re ready. Time is a big factor in crowdfunding campaigns (most campaigns run for 30-60 days), so don’t put your project up and then try to figure out your strategy. Also, it’s very important you research your costs up front so you can create appropriate reward levels. The goal is to make money, so obviously your reward levels will be disproportionate to the amount donated. To be successful, you will need to determine how much money you’ll need to raise to complete your project AND fulfill the incentive levels. Tip: don’t forget about shipping costs!

[Read more…]

2014 TAA Conference receives rave reviews

2014 TAA ConferenceThe 2014 TAA Conference was a big success! Attendees from across the country representing a variety of writing disciplines gathered to discuss the latest information and trends in the field of textbook and academic authoring and publishing.

TAA thanks all those who contributed to the program as well as the attendees who enriched the discussions throughout the conference.

Here’s what conference participants had to say:

“Each session is packed with great information.  Every author and teacher must attend this conference!” Melissa Hart

“My one-on-one mentoring session [with Michael Sullivan] was worth the price of admission to the conference. Thanks TAA!” Joe Jaksa

“I am a first-time attendee and will definitely come again! Have learned so much already!” Lee Alexander [Read more…]

Self-publishing your textbook: An interview with Patrice Morin-Spatz

Patrice Morin-Spatz

Patrice Morin-Spatz

Patrice Morin-Spatz started MedBooks in 1986 with a little under $1,000 in her pocket. Today she has self-published seven titles on the subject of medical coding and billing and the allied health profession. Morin-Spatz received her undergraduate degree in chemistry & art and went on to study basic medical sciences in her postgraduate work.

Here Morin-Spatz talks to TAA about self-publishing textbooks: [Read more…]

Targeted marketing key to successful self-publishing

marketingSelf-published authors need to be more marketing savvy and more willing to dedicate time to the task of marketing, said Jeremy Robinson, author of POD People: Beating the Print-on-Demand Stigma.

“Marketing is really the only way a self-published author can get those first books sold and kick off the word-of-mouth machine,” he said. [Read more…]

6 Tips for marketing your textbook

Textbook StackQ: “I have been writing a textbook but so far have been unable to interest a major publisher. I may publish it with a small publisher without a sales force. That leaves me to market the textbook. Can you share some advice for what I should do in this situation?”

A: Robert Christopherson, professor emeritus of geography at American River College and author of the leading physical geography textbooks in the U.S. and Canada:

“Here are some ideas:

1. Examine similar textbooks in the field you are writing in over the past 10 years. Record publisher names, editors listed on the copyright page, and begin a list of any reviewers listed in the Preface. This process will give you an idea of publishers active in the discipline and some you might want to contact with your proposal. The reviewers master list will add to names you already may know who can act as reviewers for your manuscript. You will have to invest some upfront money in paying reviewers. Sometimes the reviewer list will give you an idea where large course offerings exist in your subject area. You will want to select some of your reviewers from these departments. Make a spreadsheet with these names and schools so its searchable.

[Read more…]

What royalty rate should you expect for trade books?

Q: “A friend of mine has an extraordinary self-published book of photos that has garnered the attention of a national publisher but he has no idea what a reasonable royalty rate would be, and I have no idea if it would be anything akin to text royalties. I’d describe his work as similar to any other professional photographer level coffee table book (think of a book on nature, national parks, flowers, etc). Does anyone have any idea what any standard royalty rate for this genre of books is?”

A: Mary Ellen Lepionka, Founder, Atlantic Path Publishing:

“Standard advance for books of that kind is in the 10k – 25k range. Standard royalty rate is 10% of net, but offers typically range between 7.5% and 12.5% of net for a textbook. Coffee table books are notoriously expensive to produce at quality.” [Read more…]