Textbook award-winning insight (Part 3): Pedagogy and marketing involvement

2017 TAA Textbook AwardsA few weeks ago, I reached out to winners of the 2017 TAA Textbook Awards and asked them to answer some questions about their textbook writing. I had so many great responses I decided to create a five-part series to share them. The first installment focused on why they decided to write their textbook, and how they got started. The second installment focused on what they do to boost their confidence as a writer, how they fit writing time into their schedule, and what software they use.

This third installment in the five-part series focuses which pedagogical elements in their textbook they are most proud of, and what involvement they have had in marketing their book. [Read more…]

Join us 4/6 for the TAA webinar, ‘Screencasting for Academic Authors: How to Create Instructional Videos on a Budget’

Michael GreerWith the rise of e-books, online learning, and mobile technology, the demand for instructional media is exploding. Textbook authors, academic authors, and instructors are being called upon to design and deliver instruction in multimedia genres like screencasts and videos. Fortunately, authors and teachers today can produce effective screencast videos without going to film school or hiring expensive professional help.

Join us Thursday, April 6 from 1-2 p.m. ET, for the TAA webinar, “Screencasting for Academic Authors: How to Create Instructional Media on a Budget,” and presenter Michael Greer will walk you through a sample screencast project to show how you can get started today, even if you have no experience using video editing software. The webinar will demonstrate a simple step-by-step process you can use to create an instructional screencast and offer additional resources for authors who want to learn more about designing and producing educational media. In short, this webinar offers everything you wanted to know about screencasting but were afraid to ask!  [Read more…]

Join us 3/22 for the TAA webinar, ‘Author Q&A: Writing and Developing Your College Textbook’

Stephen GillenSean WakelyMary Ellen LepionkaJoin us Wednesday, March 22 at 3-4 p.m. ET, for the TAA webinar, Author Q&A: Writing and Developing Your College Textbook. The authors of Writing and Developing Your College Textbook will share insights into the higher education publishing industry, textbook contract negotiation, and textbook development. Learn the two-three key trends in the higher education publishing industry about which an author or prospective author should know; [Read more…]

Speaker spotlight: Rubin, Ulrich, and Wakely to speak at TAA’s 2017 Academic Authoring Conference

Sean WakelyPublishing attorneys Zick Rubin and Brenda Ulrich, and publishing industry expert Sean Wakely, will present “The Life Cycle of a Textbook: Psychological and Legal Challenges,” at TAA’s 30th Annual Textbook & Academic Authoring Conference in Providence, Rhode Island, June 9-10, 2017. The panel will discuss the psychological and legal issues that should be addressed at different states of a textbook’s life cycle, and what pitfalls should be avoided.  [Read more…]

How I met my first textbook acquisitions editor

Math for Health Care ProfessionalsI was introduced to my first acquisitions editor through the recommendation of a colleague.

At the time, our state had added a new course in infection control to our curriculum and none of the instructors had been able to send an acceptable book that included the necessary content for teaching infection control to health care providers. Since I had some experience in this area, I compiled my notes and handouts into a self-published 48-page booklet, which I provided to my students at no cost. A colleague at another college asked if I would make this booklet available for his classes, so I contracted with a local printer to produce the booklets and sold them to the college bookstore. [Read more…]

Q&A: Advice for prospective textbook authors

TextbooksQ: I have an idea for a textbook and I hope to put a proposal together soon and start looking for a publisher. Can you share any advice as I begin this process?

Mike Kennamer, TAA Vice President: “My suggestion for starting to look for a publisher is to first look at companies who publish in your field. I’d recommend that you review their websites and determine which one (or two) seem to be the best fit for your title. Many publishers provide information for prospective authors online, including what they look for in the proposal. Generally, they will want to see two chapters, a detailed table of contents, list of features, and information about who will use the book, the size of the market, and competing titles. If you are unable to find author information online you might consider contacting a sales rep and ask them to put you in touch with someone who does acquisitions for the company. Becoming a textbook reviewer is also a good way to form a relationship with a publisher. [Read more…]

To Do: Register for TAA’s June Conference

It’s time to make your travel reservations and check your conference planning off your To Do list! Register today for TAA’s 30th Annual Textbook & Academic Authoring Conference.

TAA’s Conference will be held on June 9-10, 2017 at the beautiful Renaissance Providence Downtown Hotel, a 4-Star luxury hotel located in the heart of Providence, Rhode Island. The recently renovated boutique hotel is housed in a historic 1920’s era building, providing a one-of-a-kind backdrop for a memorable conference and visit! TAA’s discounted room block fills up fast; make your reservations soon to guarantee the group room rate. [Read more…]

10 Disaster control guidelines for your textbook schedule

scheduleDrafting and production schedules are more important than one may think in the world textbook publishing. At the same time, deadlines can be burdensome for authors. Missing them is a principal cause of marketplace failure. An untimely textbook, finding no uncommitted customers by the time it reaches them, is doomed. Furthermore, postponement—pushing back a product another whole adoption cycle—is usually not a good option.

The best way to deal with schedules is to master them at the very beginning through realistic planning, starting with a drafting calendar. [Read more…]

Register early for TAA’s Textbook & Academic Writing Conference

fbregopenLooking for inspiration with your writing? Join us for TAA’s 30th Annual Textbook & Academic Authoring Conference in Providence, Rhode Island, June 9-10, 2017. Early registration is now open!

Learn from industry experts, gain new perspectives, and get inspired for your writing projects. All conference activities will take place at the beautiful Renaissance Providence Downtown Hotel, a 4-Star luxury hotel located in the heart of Providence. The recently renovated boutique hotel is housed in a historic 1920’s era building, providing a one-of-a-kind backdrop for a memorable conference and visit! [Read more…]

Textbook development: 5 Tips for controlling length

LengthYou might be informed by your copy editor that your textbook manuscript is too long. Say, for example, your copy editor has returned five of your chapters marked as seriously over length. Instructions say to reduce length by the equivalent of three manuscript pages per chapter. Reading over the manuscript, barring a word here or there, you believe there is simply no way you can cut without destroying the brilliance and integrity of your exposition. You ask if the book can just be made sixteen pages longer. The answer, categorically, is no, because of the cost. What should you do? [Read more…]