Join us 3/22 for the TAA webinar, ‘Author Q&A: Writing and Developing Your College Textbook’

Stephen GillenSean WakelyMary Ellen LepionkaJoin us Wednesday, March 22 at 3-4 p.m. ET, for the TAA webinar, Author Q&A: Writing and Developing Your College Textbook. The authors of Writing and Developing Your College Textbook will share insights into the higher education publishing industry, textbook contract negotiation, and textbook development. Learn the two-three key trends in the higher education publishing industry about which an author or prospective author should know; what leverage authors have to negotiate changes in a publisher’s standard agreement; and various aspects of textbook development, including writing to your audience, developing an authorial voice, the importance of learning objectives; and much more.

Attendees will receive 15% off Writing and Developing Your College Textbook. You must attend, and not just register, to receive the discount. A discount code will be emailed to attendees after the webinar.

Register today! Free to members and non-members.

Speaker spotlight: Rubin, Ulrich, and Wakely to speak at TAA’s 2017 Academic Authoring Conference

Sean WakelyPublishing attorneys Zick Rubin and Brenda Ulrich, and publishing industry expert Sean Wakely, will present “The Life Cycle of a Textbook: Psychological and Legal Challenges,” at TAA’s 30th Annual Textbook & Academic Authoring Conference in Providence, Rhode Island, June 9-10, 2017. The panel will discuss the psychological and legal issues that should be addressed at different states of a textbook’s life cycle, and what pitfalls should be avoided.  [Read more…]

How I met my first textbook acquisitions editor

Math for Health Care ProfessionalsI was introduced to my first acquisitions editor through the recommendation of a colleague.

At the time, our state had added a new course in infection control to our curriculum and none of the instructors had been able to send an acceptable book that included the necessary content for teaching infection control to health care providers. Since I had some experience in this area, I compiled my notes and handouts into a self-published 48-page booklet, which I provided to my students at no cost. A colleague at another college asked if I would make this booklet available for his classes, so I contracted with a local printer to produce the booklets and sold them to the college bookstore. [Read more…]

Q&A: Advice for prospective textbook authors

TextbooksQ: I have an idea for a textbook and I hope to put a proposal together soon and start looking for a publisher. Can you share any advice as I begin this process?

Mike Kennamer, TAA Vice President: “My suggestion for starting to look for a publisher is to first look at companies who publish in your field. I’d recommend that you review their websites and determine which one (or two) seem to be the best fit for your title. Many publishers provide information for prospective authors online, including what they look for in the proposal. Generally, they will want to see two chapters, a detailed table of contents, list of features, and information about who will use the book, the size of the market, and competing titles. If you are unable to find author information online you might consider contacting a sales rep and ask them to put you in touch with someone who does acquisitions for the company. Becoming a textbook reviewer is also a good way to form a relationship with a publisher. [Read more…]

To Do: Register for TAA’s June Conference

It’s time to make your travel reservations and check your conference planning off your To Do list! Register today for TAA’s 30th Annual Textbook & Academic Authoring Conference.

TAA’s Conference will be held on June 9-10, 2017 at the beautiful Renaissance Providence Downtown Hotel, a 4-Star luxury hotel located in the heart of Providence, Rhode Island. The recently renovated boutique hotel is housed in a historic 1920’s era building, providing a one-of-a-kind backdrop for a memorable conference and visit! TAA’s discounted room block fills up fast; make your reservations soon to guarantee the group room rate. [Read more…]

10 Disaster control guidelines for your textbook schedule

scheduleDrafting and production schedules are more important than one may think in the world textbook publishing. At the same time, deadlines can be burdensome for authors. Missing them is a principal cause of marketplace failure. An untimely textbook, finding no uncommitted customers by the time it reaches them, is doomed. Furthermore, postponement—pushing back a product another whole adoption cycle—is usually not a good option.

The best way to deal with schedules is to master them at the very beginning through realistic planning, starting with a drafting calendar. [Read more…]

Register early for TAA’s Textbook & Academic Writing Conference

fbregopenLooking for inspiration with your writing? Join us for TAA’s 30th Annual Textbook & Academic Authoring Conference in Providence, Rhode Island, June 9-10, 2017. Early registration is now open!

Learn from industry experts, gain new perspectives, and get inspired for your writing projects. All conference activities will take place at the beautiful Renaissance Providence Downtown Hotel, a 4-Star luxury hotel located in the heart of Providence. The recently renovated boutique hotel is housed in a historic 1920’s era building, providing a one-of-a-kind backdrop for a memorable conference and visit! [Read more…]

Textbook development: 5 Tips for controlling length

LengthYou might be informed by your copy editor that your textbook manuscript is too long. Say, for example, your copy editor has returned five of your chapters marked as seriously over length. Instructions say to reduce length by the equivalent of three manuscript pages per chapter. Reading over the manuscript, barring a word here or there, you believe there is simply no way you can cut without destroying the brilliance and integrity of your exposition. You ask if the book can just be made sixteen pages longer. The answer, categorically, is no, because of the cost. What should you do? [Read more…]

Pre-order your copy of TAA’s newest book: ‘Writing and Developing Your College Textbook: A Comprehensive Guide’

Writing and Developing Your College TextbookWriting and crafting a textbook and attending to authoring tasks is a time-consuming, complex—some would say monumental—project, even harrowing at times. The updated and expanded third edition of Writing a Developing Your College Textbook: A Comprehensive Guide, now available for pre-order, will empower you to undertake textbook development by guiding you through the nuts and bolts of the development process and providing essential background information on the changing higher education publishing industry, as well as how to choose a publisher, write a textbook proposal, negotiate a publishing contract, and establish good author-publisher relations. Click here to pre-order. [Read more…]

Join us today @ 3pm ET for the TAA Webinar: 5 Steps to Creating a Publication Strategy

Janet SalmonsYou have research. You have academic papers, a thesis, and/or a dissertation. You may have written reports or social media posts. Now what? The tasks involved with moving forward towards developing publishable articles or chapters seems overwhelming. Where do you start?

Join us today from 3-4 p.m. ET, for the TAA Webinar, “5 Steps to Creating a Publication Strategy”. Janet Salmons, an independent researcher, writer and consultant with Vision2Lead, Inc., will share practical tips and a step-by-step process for evaluating your current status, and making a plan to achieve publication goals. [Read more…]