Academic authors can reap many benefits from blogging, says Mark Leccese, author of The Elements of Blogging: Expanding the Conversation of Journalism, and the blog The Elements of Blogging, in his recent TAA webinar, “Blogging for Academics: A Journalist Turned Academic Offers Tips, Techniques, Inspiration and a Few Warnings”. Here are 8 questions Leccese answered during the webinar that illustrate not only the benefits of blogging, but how academics can best reap those benefits. [Read more…]
Publishers are increasingly expecting authors to blog in connection with their books. These blogs can be a highly effective marketing tool—if you can successfully attract readers. In order for your blog to thrive, you need large numbers of engaged readers who follow, comment on, and repost your content, which means you need to know how to maximize your traffic.
In a recent TAA audio conference entitled “Author Blogging: How to Attract Readers”, Joel Friedlander, author of the highly successful blog, The Book Designer.com, and an expert in maximizing blog traffic, shared the following advice: [Read more…]