6 Blogging do’s and don’ts

Veteran blogger Joel Friedlander, author of the highly successful blog TheBookDesigner.com, suggests following these basic Do’s and Don’ts in order to most effectively utilize blogging as a marketing tool.

Do Post Irresistible Content, as it is the cornerstone of a successful site.

Do Optimize Search Magnetism, by utilizing keywords to drive traffic to your site.

Do Network for Success, by commenting and guest posting on other sites. This network provides an excellent platform for launching a virtual book tour.

Don’t Use Boring Headlines, you need interesting titles to draw in readers.

Don’t Post Dull Prose, make the content readable, fun, and engaging.

Don’t Fall into the Trap of Poor Formatting, avoid the use of long blocks of uninterrupted text.

More blogging tips are available on Friedlander’s podcast entitled “Author Blogging: How to Attract Readers”.

Joel Friedlander is the author of A Self-Publisher’s Companion: Expert Advice for Authors Who Want to Publish.

Blogging Do’s & Don’ts

Joel Friedlander

Joel Friedlander

Veteran blogger Joel Friedlander, author of the highly successful blog TheBookDesigner.com, suggests following these basic Do’s and Don’ts in order to most effectively utilize blogging as a marketing tool.

Do Post Irresistible Content, as it is the cornerstone of a successful site.

Do Optimize Search Magnetism, by utilizing keywords to drive traffic to your site.

Do Network for Success, by commenting and guest posting on other sites. This network provides an excellent platform for launching a virtual book tour.

Don’t Use Boring Headlines, you need interesting titles to draw in readers.

Don’t Post Dull Prose, make the content readable, fun, and engaging.

Don’t Fall into the Trap of Poor Formatting, avoid the use of long blocks of uninterrupted text.

More blogging tips are available on Friedlander’s podcast entitled “Author Blogging: How to Attract Readers” which can be found here.

Friedlander is the author of A Self-Publisher’s Companion: Expert Advice for Authors Who Want to Publish.

How to maximize the traffic on your blog

Joel Friedlander

Joel Friedlander

A Self Publisher's ToolkitPublishers are increasingly expecting authors to blog in connection with their books. These blogs can be a highly effective marketing tool—if you can successfully attract readers. In order for your blog to thrive, you need large numbers of engaged readers who follow, comment on, and repost your content, which means you need to know how to maximize your traffic.

In a recent TAA audio conference entitled “Author Blogging: How to Attract Readers”, Joel Friedlander, author of the highly successful blog, The Book Designer.com, and an expert in maximizing blog traffic, shared the following advice: [Read more…]