Veteran blogger Joel Friedlander, author of the highly successful blog TheBookDesigner.com, suggests following these basic Do’s and Don’ts in order to most effectively utilize blogging as a marketing tool.
Do Post Irresistible Content, as it is the cornerstone of a successful site.
Do Optimize Search Magnetism, by utilizing keywords to drive traffic to your site.
Do Network for Success, by commenting and guest posting on other sites. This network provides an excellent platform for launching a virtual book tour.
Don’t Use Boring Headlines, you need interesting titles to draw in readers.
Don’t Post Dull Prose, make the content readable, fun, and engaging.
Don’t Fall into the Trap of Poor Formatting, avoid the use of long blocks of uninterrupted text.
More blogging tips are available on Friedlander’s podcast entitled “Author Blogging: How to Attract Readers”.
Joel Friedlander is the author of A Self-Publisher’s Companion: Expert Advice for Authors Who Want to Publish.