How to leverage a TAA textbook award

Challenging Behavior in Elementary and Middle SchoolReceiving a textbook award from TAA is not only a great honor, it can also be used to increase book sales and advance your writing career.

Judy Rasminsky, coauthor of Challenging Behavior in Young Children and Challenging Behavior in Elementary and Middle School, both of which have received TAA Textbook Excellence (Texty) Awards, said she and her coauthor Barbara Kaiser have leveraged the award in several ways, including:

  • Posting the Texty logo in several places on their challenging behavior websites.
  • Sending a press release announcing the award to the National Association for the Education of Young Children (NAEYC). The NAEYC included information about the award in its catalog, newsletter, and journal, and also purchased Texty seals to put on the books they sell.
  • Asking their editors to notify sales reps about the award.

Chuck Corbin, whose physical fitness textbooks have won both TAA Textbook Excellence Awards and a McGuffey Longevity Award, added the awards to his curriculum vitae. He also included the award in his website bio and plans to mention it in the prefaces of future editions of each book. Corbin also notified his university and local newspapers in order to publicize the award to students, faculty, and the community.

Both Rasminsky and Corbin also recommend including information about the award on conference presentation slides and handouts.

Eric Schulz, coauthor of Calculus, which won a 2011 TAA Textbook Excellence Award, encouraged his publisher to promote the award as much as possible. Pearson posted an announcement about the award on Facebook and included information about it in their literature. Schulz also let Wolfram, the technology company that makes the unique software used to create the e-book version of Calculus, know about the award. Wolfram published a press release on their blog. Like Corbin, Schulz also worked with his university to spread the word to his local academic community.

How to maximize the traffic on your blog

Joel Friedlander

Joel Friedlander

A Self Publisher's ToolkitPublishers are increasingly expecting authors to blog in connection with their books. These blogs can be a highly effective marketing tool—if you can successfully attract readers. In order for your blog to thrive, you need large numbers of engaged readers who follow, comment on, and repost your content, which means you need to know how to maximize your traffic.

In a recent TAA audio conference entitled “Author Blogging: How to Attract Readers”, Joel Friedlander, author of the highly successful blog, The Book Designer.com, and an expert in maximizing blog traffic, shared the following advice: [Read more…]

How to pitch a piece of writing

Pitching a piece of writing requires thinking strategically about possibilities for seeing your work published, given your personal and professional goals as a scholar. We’ve created a series of tips for approaching editors and publishers that include preparing your materials, making the pitch, and following it up.

1. Preparing your materials.
Seek ideas from colleagues about matching your written materials with a particular journal/publisher. Sometimes colleagues can help us can discern patterns of thought to guide us in approaching a particular editor/publisher.

Pay close attention to the title, the opening, and the closing. These places are crucial in any piece of writing as they receive readers’ prime attention; make sure they are clear, accurate, and distinctive.

Follow the submission guidelines slavishly. Editors devote considerable energy to developing criteria that best match their needs, so follow the specific guidelines they provide. [Read more…]

13 Ways to market your textbook before, during & after publication

Textbook StackMarketing your textbook is about author-publisher cooperation, says mathematics author Michael Sullivan. He shares 13 ways authors can market their textbook before the writing begins, as the writing progresses, before publication, after publication and when preparing for the second edition. [Read more…]