Academic authors can reap many benefits from blogging, says Mark Leccese, author of The Elements of Blogging: Expanding the Conversation of Journalism, and the blog The Elements of Blogging, in his recent TAA webinar, “Blogging for Academics: A Journalist Turned Academic Offers Tips, Techniques, Inspiration and a Few Warnings”. Here are 8 questions Leccese answered during the webinar that illustrate not only the benefits of blogging, but how academics can best reap those benefits. [Read more…]
Kevin Patton, the author of 10 anatomy and physiology textbooks or manuals in over 40 editions, shares his views and strategies on how to adapt and remain relevant and successful in the fast evolving textbook industry.
TAA: At this stage in your writing career, where do your developmental interests lie in terms of your current text projects?
Kevin Patton: “Presently I am passionate about using current learning theories to adjust the construction of my textbooks, including text, illustrations, and learning enhancements. There is an ongoing explosion of research helping us better understand how people read and learn. Classrooms and textbooks need to keep up with best practices. [Read more…]
Veteran blogger Joel Friedlander, author of the highly successful blog TheBookDesigner.com, suggests following these basic Do’s and Don’ts in order to most effectively utilize blogging as a marketing tool.
Do Post Irresistible Content, as it is the cornerstone of a successful site.
Do Optimize Search Magnetism, by utilizing keywords to drive traffic to your site.
Do Network for Success, by commenting and guest posting on other sites. This network provides an excellent platform for launching a virtual book tour.
Don’t Use Boring Headlines, you need interesting titles to draw in readers.
Don’t Post Dull Prose, make the content readable, fun, and engaging.
Don’t Fall into the Trap of Poor Formatting, avoid the use of long blocks of uninterrupted text.
More blogging tips are available on Friedlander’s podcast entitled “Author Blogging: How to Attract Readers” which can be found here.
Friedlander is the author of A Self-Publisher’s Companion: Expert Advice for Authors Who Want to Publish.
Publishers are increasingly expecting authors to blog in connection with their books. These blogs can be a highly effective marketing tool—if you can successfully attract readers. In order for your blog to thrive, you need large numbers of engaged readers who follow, comment on, and repost your content, which means you need to know how to maximize your traffic.
In a recent TAA audio conference entitled “Author Blogging: How to Attract Readers”, Joel Friedlander, author of the highly successful blog, The Book Designer.com, and an expert in maximizing blog traffic, shared the following advice: [Read more…]