Featured Member: Embracing change in an evolving textbook industry

K.Patton, Anatomy & Physiology book coversKevin PattonKevin Patton, the author of 10 anatomy and physiology textbooks or manuals in over 40 editions, shares his views and strategies on how to adapt and remain relevant and successful in the fast evolving textbook industry.

TAA: At this stage in your writing career, where do your developmental interests lie in terms of your current text projects?

Kevin Patton: “Presently I am passionate about using current learning theories to adjust the construction of my textbooks, including text, illustrations, and learning enhancements. There is an ongoing explosion of research helping us better understand how people read and learn. Classrooms and textbooks need to keep up with best practices. [Read more…]

Accessibility at the tipping point: Opportunities for authors

Robert Martinengo

CAMI Project Director, Robert Martinengo, presenting to the National Task Force on Accessible Materials Innovation. Pictured are representatives from Pearson, Cengage, WW Norton, VitalSource, RedShelf, OpenStax, Scribe, Firebrand, the AAP, and the IMS.

In October 2012, The Academic Author ran an article entitled “How to make your e-textbook more accessible to students with disabilities”. Since then, demand for accessible materials has continued to grow. This article will briefly recap the need for accessible materials, describe the progress (and sometimes lack thereof) in addressing that need, and examine the opportunities and challenges this represents for authors. [Read more…]