How to develop a great webinar to promote your book

webinarA webinar is an excellent promotional tool for your books, work, and services. Combining PowerPoint slides and audio on a subject to which viewers/listeners plug in on the Internet, a webinar delivers valuable information and shows you’re the one to deliver more. But to accomplish this purpose, you’ve gotta do it well. As the proud veteran of one webinar (I blush to admit with some excellent feedback), here I’ll share some points about designing and delivering an excellent webinar.

For the webinar on my book Trust Your Life: Forgive Yourself and Go After Your Dreams (Unity Books, 2011), I had wonderful help and structure from the publisher’s promotion director. But you can achieve similar results alone or with a few seasoned colleagues. In any case, the steps are similar. [Read more…]

The most useful textbook & academic posts of the week: April 13, 2018

"If writing is your passion, write and don’t let anyone else convince you otherwise. You don’t need to quit your day job to do it. Create a realistic schedule and stick with it." ~Bindu AdaiThis week we begin with tips for academic book authors, insight into publishing an open access book, discussions on indexes, and the humbling experience of reviewing a copyeditor’s work on your manuscript. We then found insight into developing the narrative of a tenure dossier, social media concerns for academics and writers, issues of authorship abuse, the impact of article recommendation features, and the value of a master’s degree in Publishing. Finally, there were several industry news articles of note including a student’s perspective on Cengage’s efforts to promote Cengage Unlimited to professors, a win for publishers in a textbook counterfeiting suit, a new collaboration between VitalSource and McGraw-Hill, and changes in Top Hat’s OER Marketplace.

Bindu Adai said, “If writing is your passion, write and don’t let anyone else convince you otherwise. You don’t need to quit your day job to do it. Create a realistic schedule and stick with it.” As you head into a new week of writing, be encouraged by the other authors in and around TAA who share your passion for writing so that you may find greater success. [Read more…]

Time to register for TAA’s 31st Annual Conference

Join us in Santa Fe, New Mexico for TAA’s 31st Annual Textbook & Academic Authoring Conference. Early registration is now open!

TAA’s conference will be held on June 15-16 at the beautiful La Fonda on the Plaza, a 4-Diamond luxury hotel located on the historic Santa Fe Plaza. The recently renovated hotel combines elegance and old world charm with the splendor of the American Southwest to provide a truly memorable Santa Fe experience. [Read more…]

10 Remedies for mid-book slog

It's book o'clockWhen the contract arrived for my book Challenges in Writing Your Dissertation, I levitated and floated on the ceiling. My proposal had been accepted, my outline was complete, and my files of notes overflowed. I dove into the full book head-on, bounding out of bed early every day, even Sunday. With not a single email detour, I clicked the manuscript onto the screen and started typing. I would easily make the agreed-on publisher’s deadline.

And then it hit. Three months in, I should have been barreling along. But I dragged out of bed, succumbed to at least an hour of home-page clicking, read every word of emails selling everything, and with lukewarm attention, perused writing sites. After way too long, I pecked a phrase, deleted it, pecked another, almost cried. My malady: mid-book slog. [Read more…]

Learn how to design a web presence for your book – TAA webinar Part 2 – 10/17

Katie LinderYour book’s website is the only tool that works around the clock to promote your book, but sometimes the web presence provided by a publisher is… underwhelming. Join us Tuesday, October 17 from 3-4 p.m. ET for part 2 of “Designing a Web Presence for Your Book (Beyond the Publisher’s Website)”, facilitated by book author Katie Linder. You’ll learn how to create a web presence for your book that highlights its key features, bonus materials, purchasing options, and more. [Read more…]

Productivity tips for authors ‘on the go’

Q: As a “pro on the go” what do you do to ensure you can stay productiveEric Schmieder

A: Eric J. Schmieder, author, presenter, and computer technology instructor:

“As a corporate trainer and adjunct instructor, I am always on the road and find myself relying more on my mobile device to stay connected, stay productive, and better prepare me to get things done when I do find a place to land with my laptop. I find it important to arm myself with the best tools to keep moving on my long-term projects.” [Read more…]

10 Tips to help you evaluate an index for quality

Ensure that key details are reflected in the indexThe book you have spent so long writing and editing is almost ready to be published. It is in its final layout, and has been proofread multiple times. The one hurdle remaining is the index. Finally, you receive the index manuscript for review. While it may be tempting to give the index just a cursory glance before blessing it with your imprimatur, it is worth investing a modest amount of time to ensure that the index does your book justice. A complete and well-constructed index adds real value to your book by making its content more accessible to readers. How can you be confident that the index you receive is good enough for your book? [Read more…]

Speaker spotlight: Rubin, Ulrich, and Wakely to speak at TAA’s 2017 Academic Authoring Conference

Sean WakelyPublishing attorneys Zick Rubin and Brenda Ulrich, and publishing industry expert Sean Wakely, will present “The Life Cycle of a Textbook: Psychological and Legal Challenges,” at TAA’s 30th Annual Textbook & Academic Authoring Conference in Providence, Rhode Island, June 9-10, 2017. The panel will discuss the psychological and legal issues that should be addressed at different states of a textbook’s life cycle, and what pitfalls should be avoided.  [Read more…]

Speaker spotlight: Wendy Laura Belcher to speak at TAA’s 2017 Textbook & Academic Authoring Conference

Wendy Laura Belcher, an Associate Professor at Princeton University and author of the best-selling book, Writing Your Journal Article in 12 Weeks: A Guide to Academic Writing Success, will be a featured speaker at TAA’s 30th Annual Textbook & Academic Authoring Conference in Providence, Rhode Island, June 9-10, 2017.

Belcher’s session, “Writing a Journal Article in 12 Weeks: Inspiration, Concepts, and Success,” will highlight key strategies for being a productive academic author and provide insight and inspiration for you as authors, educators, and writing mentors. [Read more…]

To Do: Register for TAA’s June Conference

It’s time to make your travel reservations and check your conference planning off your To Do list! Register today for TAA’s 30th Annual Textbook & Academic Authoring Conference.

TAA’s Conference will be held on June 9-10, 2017 at the beautiful Renaissance Providence Downtown Hotel, a 4-Star luxury hotel located in the heart of Providence, Rhode Island. The recently renovated boutique hotel is housed in a historic 1920’s era building, providing a one-of-a-kind backdrop for a memorable conference and visit! TAA’s discounted room block fills up fast; make your reservations soon to guarantee the group room rate. [Read more…]