Creating a companion site for your textbook: What to consider

Companion sites can enrich the learning experience for readers by offering valuable features that can’t be shared on a printed page and/or might be too costly to include in an e-book. There are many factors to consider when planning or developing a companion site for your textbook. In a recent TAA webinar entitled Texts Plus: Ancillary Materials & Companion Sites, Janet Salmons, an independent researcher, writer, consultant, and founder of Vision2Lead, offered detailed advice for authors interested in creating companion sites for their textbooks. [Read more…]

E-books, digital rights management, and the first-sale doctrine

There has been much buzz over the last couple of decades about the future of the textbook. Will print books continue to dominate? Will book rentals take a more prominent role? Will the market shift to e-books or to subscription-based access to cloud stored content or to more complex adaptive learning systems? Or will proprietary publishing fade to black as Open Education Resources improve in quality and increase in number? [Read more…]

Education publishers make good on promise to fight counterfeit textbooks

On August 17, 2017, four higher education publishers, Cengage, Elsevier, McGraw-Hill Education and Pearson Education, initiated five lawsuits against 40 alleged sellers of counterfeit textbooks, including two identified sellers: Yaroslav Stolyarchuk and Zichao Wang.

The case against Stolyarchuk was filed in the United States District Court for the Eastern District of California alleging the sale of counterfeit textbooks through seven identified online storefronts, including the defendant-operated website, www.booksliquidation.com.

[Read more…]

Q&A: How to ensure quality when the publisher is cutting costs

textbook stackQ: How do you work with a publisher to ensure the final product is a quality work even though they are cutting costs?

A: Mary Ellen Lepionka, co-author of Writing and Developing Your College Textbook: A Comprehensive Guide

“The best way to ensure quality of content is to make sure standards are referenced in your contract, e.g., that your manuscript will be professionally edited and indexed. If such provisions are not made contractually, then you should pay for them yourself. Your advance may pay for that, and you may be able to negotiate a higher royalty rate or a grant in exchange, but don’t count on it. Many publishers are no longer investing in the kind of editorial development that makes books commercially successful, except for titles [Read more…]

Special offer on TAA books on textbook authoring

Guide to Textbook Publishing ContractsWriting and Developing Your College TextbookTake advantage of special pricing on two TAA books, Writing and Developing Your College Textbook and Guide to Textbook Publishing ContractsWriting and Developing Your College Textbook is now $43.95 (regularly $53.95) with free shipping. You’ll also receive a coupon code for $5 off your membership renewal! Guide to Textbook Publishing Contracts is now $14.95 for the print book (regularly $19.95) and $9.95 for the ebook (regularly $14.95). You’ll also receive free shipping on the print order and a coupon code for $5 off your membership renewal! [Read more…]

Major educational content providers and distributors join together to fight counterfeit textbooks

Cengage, McGraw-Hill Education, and Pearson have joined forces with distributors Ingram and Chegg, Inc. to have them adopt and implement a set of Anti-Counterfeit Best Practices designed to address the growing problem of counterfeit print textbooks. The Anti-Counterfeit Best Practices are intended to assist distributors with combating counterfeits of print textbooks that hurt students, educators, publishers and distributors. [Read more…]

4 Higher education publishers team up to fight counterfeit textbooks

Stop Counterfeit TextbooksIn an effort to fight counterfeit textbooks, four higher education publishers, Cengage, Elsevier, McGraw-Hill Education and Pearson, have teamed up to create a website called Stop Counterfeit Textbooks.

The site includes information on how to avoid counterfeit textbooks, how to identify a counterfeit textbook, and what to do if your textbook is counterfeit. The website states: “Counterfeit textbooks are a substantial problem in the educational marketplace, burdening students with inferior products; exposing distributors to legal liability and unsaleable inventory; and depriving authors and publishers of the funds necessary to reinvest in new educational content.” [Read more…]

TAA Council passes resolution on textbook counterfeiting

Don't buy counterfeit textbooksThe TAA Council has passed a resolution on textbook counterfeiting that details a variety of actions the association will be taking to combat the issue, including educating the public about the problem, and broadening understanding of the negative ramifications of the use of counterfeit copies.

Counterfeit textbooks are “affecting the textbook marketplace and causing substantial losses of revenue for publishers and of royalties for authors and driving up the price of textbooks,” the resolution states. “Appropriate compensation for the work of textbook publishing is essential to ensure that both publishers and authors can continue to deliver excellent educational resources.” [Read more…]

Cengage print materials to include certification seal to fight counterfeiters

CengageBeginning with shipments currently underway to on-campus, off-campus and online retailers, Cengage print products will include a unique certification seal developed by an expert third-party certification company. The seal includes a QR code and one-off indicators that verify the product’s authenticity. Cengage estimates that counterfeit course materials cost the company between $70 million to $100 million annually.  [Read more…]

How to reimagine and redesign textbooks to reach and engage students

elearningAre textbooks merging with online courses? Will textbook content increasingly be delivered in the form of digital modules that can be integrated into course learning systems? What does this mean for textbook authors and editors? How should textbook content be designed to work best in online learning environments?

Since 2009, I have been working in dual roles, and I’ve witnessed a transition that has moved faster than anyone anticipated. As a long-time development editor, and now author, in the textbook industry, I have watched a rapid transition from print to digital publishing models. Most of the major commercial textbook publishers have passed the point at which more than half of their sales revenue is coming from digital products. By no means is print dead when it comes to textbooks, but print texts certainly inhabit a changed landscape. [Read more…]