Printing is not publishing – what to look for in a publisher relationship

Due to an increase in availability of print-on-demand services that provide lower-cost alternatives for converting a manuscript into a printed and bound product, there is growing confusion among new authors about what constitutes the role of a publisher. Although many publishers and printing companies have symbiotic relationships, publishing companies provide much more than simply printing and binding of a manuscript.

To better understand the role of a publisher, and what authors should look for in a publisher relationship, we reached out to two of TAA’s industry professionals and 2017 conference sponsors: William England of Sentia Publishing and Sean Wakely of FlatWorld. [Read more…]

10 Self-publishing companies for your next textbook project

Self-publishing, not to be confused with"If opportunity doesn't knock, build a door." vanity publishing, is now seen as a much more viable option when it comes to publishing a textbook. Self-publishing companies offer a wide range of services from manuscript editing to cover design and distribution. You, as the author, often have complete control over each stage of the design, publishing, and promotion process. Keeping all of this in mind, if you decide to self-publish instead of following the traditional route, these ten self-publishing companies are ones to explore and consider: [Read more…]

A prescription for self-published textbooks: An interview with Bob Hoyt

Robert Hoyt MD Health Informatics: Practical Guide for Healthcare and Information Technology Professionals Christopher Kenneally, Director of Business Development for the Copyright Clearance Center (CCC), interviewed self-published author Dr. Robert Hoyt, M.D. on CCC’s Beyond the Book program about his textbook, Health Informatics: A Practical Guide for Healthcare and Information Technology Professionals, now in its sixth edition.

During the interview, Hoyt told Kenneally that self-publishing gave he and his coauthor a lot more flexibility, the biggest one being turnaround time. Standard book publishing takes two to three years, he said, and their topic mandated a faster turnaround: “Self-publishing was the only way to do that.”

Listen to the full interview on CCC’s Beyond the Book site.

Hoyt presented a session at TAA’s 2015 TAA Conference entitled, “Why You Should Consider Self-Publishing and Print-on-Demand”, which is now available in TAA’s library of presentations on demand (available free for TAA members). The session covered how to select from several publish-on-demand publishers, compared and contrasted the advantages and disadvantages of self-publishing, compared and contrasted the differences between print and e-book publishing, discussed the lessons learned from self-publishing, and outlined the steps in self-publishing.

5 Tips for Kickstarter success for writers

Earth Joy WritingI recently completed my third successful Kickstarter campaign to help promote my new book, Earth Joy Writing: Creating Harmony through Journaling and Nature, which will be released on Earth Day, April 22nd.

In all three cases, my books were published by small, independent presses that didn’t have funds for promotional campaigns, publicity, or book tours. So I used the Kickstarter funds to promote my books in these ways.

Often people shy away from Kickstarter and prefer to use other crowdfunding programs because of the requirement that the funding goal be met in order to get any funds at all. In my experience (and we know this as writers), having the goal of completion can spur us to take bolder action. A half-written book isn’t really a book, is it? [Read more…]

PODCAST: The Four Paths to Publishing

Keith OgorekRecently, publishing has undergone an indie revolution similar to what occurred in the film and music industries. While these changes have made now the best time in history to be an author, they have also made it one of the most confusing. In this TAA podcast, recorded at the 2014 TAA Conference in Baltimore, Keith Ogorek, self-published author and industry thought leader, outlines four clear paths authors can now follow to reach their publishing goals; addressing each path’s advantages and disadvantages and what authors should consider as they look to publish.


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7 Ways to conduct a successful crowdfunding campaign

crowdfunding for booksBuild a successful crowdfunding campaign with these seven tips from Amanda Barbara, vice president of Pubslush, a global crowdfunding platform for books. Barbara presented a session at TAA’s 2014 TAA Conference in Baltimore, MD, June 20.

1. Pre-campaign research: The biggest DON’T of crowdfunding is starting your campaign before you’re ready. Time is a big factor in crowdfunding campaigns (most campaigns run for 30-60 days), so don’t put your project up and then try to figure out your strategy. Also, it’s very important you research your costs up front so you can create appropriate reward levels. The goal is to make money, so obviously your reward levels will be disproportionate to the amount donated. To be successful, you will need to determine how much money you’ll need to raise to complete your project AND fulfill the incentive levels. Tip: don’t forget about shipping costs!

[Read more…]

6 Self-publishing tips

Self-publishing using desktop publishing software offers textbook authors a viable alternative to traditional publishing methods. Patrice Morin-Spatz, self-published author of the McGuffey Award winning textbook cpTeach Expert Coding Made Easy!, and Mark Lerner, professional desktop publisher, recommend that authors use programs such as InDesign or QuarkXPress, or hire an experienced desktop publisher to arrange text, images, tables, and charts into a polished and professional finished product.

Morin-Spatz and Lerner offer the following six tips to help ensure that your experience with self-publishing is a success: [Read more…]

Self-publishing your textbook: An interview with Patrice Morin-Spatz

Patrice Morin-Spatz

Patrice Morin-Spatz

Patrice Morin-Spatz started MedBooks in 1986 with a little under $1,000 in her pocket. Today she has self-published seven titles on the subject of medical coding and billing and the allied health profession. Morin-Spatz received her undergraduate degree in chemistry & art and went on to study basic medical sciences in her postgraduate work.

Here Morin-Spatz talks to TAA about self-publishing textbooks: [Read more…]

Targeted marketing key to successful self-publishing

marketingSelf-published authors need to be more marketing savvy and more willing to dedicate time to the task of marketing, said Jeremy Robinson, author of POD People: Beating the Print-on-Demand Stigma.

“Marketing is really the only way a self-published author can get those first books sold and kick off the word-of-mouth machine,” he said. [Read more…]

Self-publishing: 6 Questions to consider when selecting a company to produce your book

ReadytoGetPublishedIf you are planning to self-publish a book, whether it is a textbook you have written or a book for a wider audience, one of the important decisions you will need to make is, “What book manufacturing company should I select to produce my book?”

Book manufacturers and book publishers are often thought of as being the same, but there are significant differences between the two. In the simplest terms, book manufacturers are strictly book printers and binders – a resource used by those who want to self-publish. Typically, they receive digital book files created by authors and produce finished books based on page size, type of paper, binding style and other book options their authors may want. Unlike book publishers, book manufacturers do not offer editorial, proofreading, design, layout, marketing and promotion, or other support services commonly offered by book publishers. As a self-publishing author, you should consider a book manufacturer as an outsourced service, in much the same manner you would a graphic designer or an editor you might hire. [Read more…]