Forming a publisher relationship: 3 Steps for submitting your project

high stack of booksIn the first installment of this three-part series, “Forming a publisher relationship: The acquisitions editor”, I provided a perspective on the typical acquisitions editor, also called product manager. Now that you have a sense for this audience, how do you successfully connect with higher education publishers and make it easy for them to understand your project’s value?

Step 1: Target the Right Publishers. Think about your own experiences as a customer and what’s important to you as an author. Among the questions you might explore are: [Read more…]

Featured Member: Supporting a thriving faculty writing program

Janelle Voegele, Ph.D., and Dannelle D. Stevens, Ph.D.,

Janelle Voegele, Ph.D., and Dannelle D. Stevens, Ph.D., Portland State University

As Director for Teaching, Learning, and Assessment in the Office of Academic Innovation at Portland State University (PSU), Janelle Voegele provides strategic direction for educational development programming and campus activities that explore and promote excellence in teaching and learning, encourage practices that respond to changing college environments, and support multiple dimensions of faculty life and work. Janelle has a doctorate in Educational Leadership and has won two student-nominated teaching awards while at PSU.

[Read more…]

How to find and work with an illustrator

artist pallete 1 (2)Illustrations are an important part of many textbooks and peer reviewed papers because they can help explain concepts in ways that photographs can’t.

According to Joanne Haderer Muller, a board certified medical illustrator and Chair of the Board of the Association of Medical Illustrators: “Illustrations have many advantages over photographs. For example, illustrations can show readers an average, rather than a specific, example of a concept, procedure, animal, or anatomical arrangement. They can show detail that may be lost or hidden in a photograph, can help explain things at a molecular or cellular level, and can show how a process unfolds over time to really explain the author’s message.”

[Read more…]

Copyright: Why a memorialized record of good faith matters

copyright collage artThere are few absolutes or bright lines when it comes to copyright matters. So much is left to the judgment of the court or jury in a copyright infringement case, the boundaries so amorphous, the tests so subjective, that ensuring that you are more sympathetic than the plaintiff can go a long way toward moving the case one way or another.

The threshold question of the copyrightability of plaintiff’s work, the credibility assigned to any given copyright registration, the application of the four-factor test for fair use, the [Read more…]

10 Tips for ESL/EFL academic writers (and everyone else, too)

academic writingCongratulations on learning English, the current lingua franca of international communication and the most difficult Western language to learn. I’m really glad it’s my native language. As a copy editor, I have worked for many years with scholars whose native language is not English. In 2008 I became house copy editor for the International Review of Public Administration, which at that time was published by the Korean Association for Public Administration and is now published by Taylor & Francis; more recently I took on the same role with Korean Social Science Journal. The majority of articles accepted for publication by IRPA and KSSJ are written by academics native in a language that is not English (with the majority of authors native in an Asian language). That work has led to my developing a specialty in working with ESL/EFL authors. [Read more…]

PODCAST: The Four Paths to Publishing

Keith OgorekRecently, publishing has undergone an indie revolution similar to what occurred in the film and music industries. While these changes have made now the best time in history to be an author, they have also made it one of the most confusing. In this TAA podcast, recorded at the 2014 TAA Conference in Baltimore, Keith Ogorek, self-published author and industry thought leader, outlines four clear paths authors can now follow to reach their publishing goals; addressing each path’s advantages and disadvantages and what authors should consider as they look to publish.


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When getting rights clearance is tough

copyright collage artWe’ve all been there. You have the perfect photo . . . verse . . . song lyrics . . . vignette . . . you name it . . . to open your book or a chapter within it. Having labored long and hard to locate just the thing, you are now certain that nothing else will do. There’s only one problem. It’s not yours and either you can’t determine who owns the rights, or you can’t figure out how to reach them, or they’re dead or out of business, or they won’t answer you. [Read more…]

Use YouTube videos to promote your textbook

Textbook videosLydia Cline, a drafting professor at Johnson County Community College in Overland Park, Kansas, and the author of five text and trade books, said she has found that posting short videos on her books’ topics to YouTube can be an effective way to promote them.

She originally created her channel, ProfDrafting, to post classroom topics for her students. “They enjoy the videos as a supplement to their text,” said Cline. On the advice of her TAB/McGraw-Hll editor, she added book content videos. In less than a year she collected 137 subscribers and over 31,000 views, even though she does no promotion beyond telling her students about it. “The channel has returned benefits in ways I didn’t anticipate. With YouTube’s amazing analytics, I can see how long viewers watch the videos, which videos are popular, and which are ignored. My observation is that once a channel starts attracting views–mine were initially from my students–YouTube starts promoting it via the Suggested Videos sidebar and the videos also appear in a Google search. I can see who the subscribers are, and most are NOT my students. They’re from all over the world. I knew YouTube had a global audience, but wow, my subscriber list really hammers that home to me.” [Read more…]

Forming a publisher relationship: The acquisitions editor

Sean Wakely

Sean Wakely

For aspiring higher education authors and content writers, one of the first goals is to connect with a publisher. The next step is to leverage that connection into an immediate contract offer or build a working relationship that will one day result in a contract.

In this first installment of a three-part series, I’ll provide some insights about acquisitions editors. The acquisitions editor is the gatekeeper to forming a productive publisher relationship, so it’s particularly useful for authors to understand who acquisitions editors are and what typically motivates them.

Let’s start with a brief overview of the acquisitions editor’s role, key responsibilities, and performance metrics. Then I’ll cover how authors can leverage this knowledge in building a relationship with a publisher. [Read more…]

How to keep your textbook on track during the production stage

Textbook On TrackOnce you have delivered your textbook manuscript to your publisher, the book production process begins. What should you, the author, do after the final manuscript has been submitted to ensure the book starts—and stays—on the production schedule?

Three textbook authors share their advice:

“In order to ensure that your book adheres to the production schedule, keep in constant contact with your editor and respond to all queries as quickly as possible.”

Dr. Kimberly Collica, Associate Professor, PACE University, Co-Author of Crime and Society with Dr. Gennifer Furst, Associate Professor, William Paterson University
[Read more…]