In the first installment of this three-part series, “Forming a publisher relationship: The acquisitions editor”, I provided a perspective on the typical acquisitions editor, also called product manager. Now that you have a sense for this audience, how do you successfully connect with higher education publishers and make it easy for them to understand your project’s value?
Step 1: Target the Right Publishers. Think about your own experiences as a customer and what’s important to you as an author. Among the questions you might explore are: [Read more…]