Printing is not publishing – what to look for in a publisher relationship

Due to an increase in availability of print-on-demand services that provide lower-cost alternatives for converting a manuscript into a printed and bound product, there is growing confusion among new authors about what constitutes the role of a publisher. Although many publishers and printing companies have symbiotic relationships, publishing companies provide much more than simply printing and binding of a manuscript.

To better understand the role of a publisher, and what authors should look for in a publisher relationship, we reached out to two of TAA’s industry professionals and 2017 conference sponsors: William England of Sentia Publishing and Sean Wakely of FlatWorld. [Read more…]

3 ways to illustrate your point in a textbook

Chemistry CartoonAccording to a 2006 cover story in the APA magazine, Monitor on Psychology, titled “How laughing leads to learning”, well-placed comedy in the learning environment has been shown to reduce tension, boost participation, increase motivation, and help students retain information.

In this article, cartoonist Dan Rosandich shares three ways for effectively incorporating cartoons and illustrations into your next textbook. [Read more…]

Learn how to design a web presence for your book – TAA webinar Part 2 – 10/17

Katie LinderYour book’s website is the only tool that works around the clock to promote your book, but sometimes the web presence provided by a publisher is… underwhelming. Join us Tuesday, October 17 from 3-4 p.m. ET for part 2 of “Designing a Web Presence for Your Book (Beyond the Publisher’s Website)”, facilitated by book author Katie Linder. You’ll learn how to create a web presence for your book that highlights its key features, bonus materials, purchasing options, and more. [Read more…]

Apply for an academic or textbook writing grant from TAA

grant writing folderTAA offers two forms of grants to assist members and non-members with some of the expenses related to publishing their academic works and textbooks.

Publication Grants provide reimbursement for eligible expenses directly related to bringing an academic book, textbook, or journal article to publication. Contract Review Grants reimburse eligible expenses for legal review when you have a contract offer for a textbook or academic monograph or other scholarly work that includes royalty arrangements. The application deadline is October 31. [Read more…]

Creating a companion site for your textbook: What to consider

Companion sites can enrich the learning experience for readers by offering valuable features that can’t be shared on a printed page and/or might be too costly to include in an e-book. There are many factors to consider when planning or developing a companion site for your textbook. In a recent TAA webinar entitled Texts Plus: Ancillary Materials & Companion Sites, Janet Salmons, an independent researcher, writer, consultant, and founder of Vision2Lead, offered detailed advice for authors interested in creating companion sites for their textbooks. [Read more…]

Tech Tip: Use polling software to incorporate audience participation into your next presentation

Eric SchmiederIf you’re like me, you often give presentations to a class or conference audience and leave wondering things like “Did they get it?” or “What questions were left unanswered?”

My Solution: Incorporate Poll Everywhere into the presentation and know for sure!

Poll Everywhere works with PowerPoint, Keynote, and Google Slides from Windows or Mac computers to add interactive polling to your presentations. [Read more…]

7 Strategies for writing successful grants

grant writing folderThroughout my journey as a grant writer, reviewer, and mentor to aspiring grant writers, I have had multiple opportunities to read grant proposals that received funding—and many more that did not. One question I often get from novice grant writers is: “How do I get my proposal funded?” To address this question, it is helpful to examine strategies that successful grant writers have in common. Here, I highlight seven basic strategies that I consider “musts” when it comes to preparing grant proposals. [Read more…]

E-books, digital rights management, and the first-sale doctrine

There has been much buzz over the last couple of decades about the future of the textbook. Will print books continue to dominate? Will book rentals take a more prominent role? Will the market shift to e-books or to subscription-based access to cloud stored content or to more complex adaptive learning systems? Or will proprietary publishing fade to black as Open Education Resources improve in quality and increase in number? [Read more…]

Education publishers make good on promise to fight counterfeit textbooks

On August 17, 2017, four higher education publishers, Cengage, Elsevier, McGraw-Hill Education and Pearson Education, initiated five lawsuits against 40 alleged sellers of counterfeit textbooks, including two identified sellers: Yaroslav Stolyarchuk and Zichao Wang.

The case against Stolyarchuk was filed in the United States District Court for the Eastern District of California alleging the sale of counterfeit textbooks through seven identified online storefronts, including the defendant-operated website, www.booksliquidation.com.

[Read more…]

2018 Textbook Award Nominations Now Open

2017 TAA Textbook AwardsNominations for the 2018 Textbook Excellence Award (“Texty”), McGuffey Longevity Award (“McGuffey”), and Most Promising New Textbook Award, opened September 1 and will run through November 1.

For more than 20 years, TAA has supported textbook and academic authors through these highly-recognized awards, given annually to emerging and veteran published authors in eight subject categories. [Read more…]