Meggin McIntosh to present 2-hr webinar on marketing for academics

Meggin McIntoshImagine having people read your writing! Imagine having others interested in your work and talking about it! Imagine your efforts receiving recognition! Guess what?! You have to market yourself and your work and you don’t have to spend a lot of money or hire a PR firm.

Join us Monday, May 8 from 2-3 p.m. ET, for this two-part (the first part will be available on-demand here) focused and practical TAA webinar, “Marketing? You’re Kidding Me! I’m an Academic! Marketing that Matters (Lessons from a Puffin)”, where you’ll learn: [Read more…]

2017 TAA Council election results announced

Five TAA members have been elected to the TAA Council, the association’s governing board. Laura Frost has been elected Vice President/President-Elect, Juli Saitz has been elected Treasurer, and Claudia Sanchez has been elected to a second term as Secretary. Robert Christopherson and Dave Dillion have been elected to Council positions. This will be Christopherson’s third term. [Read more…]

Busy TAA People: Sabrina Switzer-Wareing

Sabrina Switzer WareingTAA member Sabrina Switzer-Wareing has received a Spotlight Award from the American Association of Community Theatre.

She is the Director of Drama for the Herberger Young Scholars Academy which is affiliated with Arizona State University. She directs innumerable performances the most of which involve an interaction with the community at large. In addition, she writes the majority of her performance plays and Podcasts. Recently, she directed an interdisciplinary performance and STEAM experience in celebration of the bicentennial of Mary Shelley’s seminal masterpiece, Frankenstein, as part of international recognition of the work. She will be presenting at the NAGC in November. Switzer-Wareing has worked in community theatre in Arizona, Ohio, Kentucky, Minnesota, and South Dakota. She has won several awards for her work. She is working on developing a collection of her works as part of a textbook on directing and acting. She has also worked professionally as both an actor and director in various professional theatrical companies.

Join us for the 4/24 TAA Webinar, ‘Texts Plus: Ancillary Materials and Companion Websites’

Janet SalmonsYou have completed the textbook manuscript, now what? Some publishers expect you to develop ancillary materials for companion sites they host. If not, you might want to create your own.

Join us Monday, April 24 from 3-4 p.m. ET, for the TAA webinar, “Texts Plus: Ancillary Materials and Companion Websites”. Textbook writer Janet Salmons will share and critique examples of companion websites from major publishers and individual authors. She will evaluate the types of materials posted, including media, instructional or student resources. [Read more…]

Apply for an academic or textbook writing grant from TAA

TAA LogoTAA offers two forms of grants to assist members and non-members with some of the expenses related to publishing their academic works and textbooks.

Publication Grants provide reimbursement for eligible expenses directly related to bringing an academic book, textbook, or journal article to publication. Contract Review Grants reimburse eligible expenses for legal review when you have a contract offer for a textbook or academic monograph or other scholarly work that includes royalty arrangements. [Read more…]

Executive Director’s Message: Stand strong in support of education, science, pursuit of knowledge

With the new administration in Washington, I anticipate that the scholarly community will face challenges unlike any it has seen before. The community’s skill at communicating scholarly findings and values, and marshalling public support for them, will be tested.

To cast a light on the immediate and long-term disruptions we are facing, I will focus on just one current policy controversy. As I am writing this message, only a few scant weeks into this administration, universities around the country have joined amicus briefs, issued cautionary advice to their communities, and taken other public stands against the President’s Executive Order banning most travel from 7 predominantly Muslim countries. And things are moving unnervingly fast. The ban has been temporarily halted by courts, but the ever-present threat that it will eventually prevail in court, or be reissued in revised form, creates a dampening effect on scholarly exchanges, while instilling fear and uncertainty among visiting scholars. [Read more…]

2017 TAA Council Elections – Cast Your Vote!

2017 TAA Council ElectionsTwelve candidates are running for five open positions on the TAA Council, the association’s governing board. Council members serve three-year terms beginning July 1, 2017. The open positions include Vice-President/President-Elect, Treasurer, Secretary, and two Council positions. [Read more…]

Join us 4/6 for the TAA webinar, ‘Screencasting for Academic Authors: How to Create Instructional Videos on a Budget’

Michael GreerWith the rise of e-books, online learning, and mobile technology, the demand for instructional media is exploding. Textbook authors, academic authors, and instructors are being called upon to design and deliver instruction in multimedia genres like screencasts and videos. Fortunately, authors and teachers today can produce effective screencast videos without going to film school or hiring expensive professional help.

Join us Thursday, April 6 from 1-2 p.m. ET, for the TAA webinar, “Screencasting for Academic Authors: How to Create Instructional Media on a Budget,” and presenter Michael Greer will walk you through a sample screencast project to show how you can get started today, even if you have no experience using video editing software. The webinar will demonstrate a simple step-by-step process you can use to create an instructional screencast and offer additional resources for authors who want to learn more about designing and producing educational media. In short, this webinar offers everything you wanted to know about screencasting but were afraid to ask!  [Read more…]

TAA announces 2017 Textbook Award winners

2017 TAA Textbook Award WinnersTwenty-three textbooks have been awarded 2017 Textbook Awards by the Textbook & Academic Authors Association (TAA). Six textbooks received William Holmes McGuffey Longevity Awards, 10 textbooks received Textbook Excellence Awards, and seven textbooks received Most Promising New Textbook Awards.

The McGuffey Longevity Award recognizes textbooks and learning materials whose excellence has been demonstrated over time. The Textbook Excellence Award recognizes excellence in current textbooks and learning materials. The Most Promising New Textbook Award recognizes excellence in 1st edition textbooks and learning materials. [Read more…]

Join us 1/25 for the TAA webinar, ‘Six Strategies for Using Social Media to Promote Your Writing’

Janet SalmonsYou can spend (and waste!) a lot of time on blogs and social media. Be strategic and use these tools to complement your academic writing, textbook authoring, and related consulting services.

Join us  p.m. ET for the TAA webinar, “Six Strategies for Using Social Media to Promote Your Writing,” when writer and blogger Janet Salmons will share six ways you can use blogs and social media, including: developing credibility, building a network, reaching new readers, sharing resources, encouraging textbook adoption, and disseminating findings outside of academia. She will help you evaluate whether you should start your own blog, page, or group, or contribute as a guest.
[Read more…]