Meggin McIntosh to present 2-hr webinar on marketing for academics

Meggin McIntoshImagine having people read your writing! Imagine having others interested in your work and talking about it! Imagine your efforts receiving recognition! Guess what?! You have to market yourself and your work and you don’t have to spend a lot of money or hire a PR firm.

Join us Monday, May 8 from 2-3 p.m. ET, for this two-part (the first part will be available on-demand here) focused and practical TAA webinar, “Marketing? You’re Kidding Me! I’m an Academic! Marketing that Matters (Lessons from a Puffin)”, where you’ll learn:

  • Ways to create awareness of and interest in your work (with the right people);
  • Strategies to obtain your MWR (Most Wanted Response);
  • Tools to use to strengthen your relationship with potential readers; and
  • Means to gain “mindshare” in the very crowded space that is your reader’s brain.

You may not realize that the puffin has much to teach you as an academic marketer, but metaphorically, this bird does! Expect to learn and laugh in this 2-part, content-rich webinar. Then start integrating what you learn and watch the difference it makes.

If you have already registered for part 1, you are registered for part 2.

Register today! Free for TAA members. Join TAA for 30 days for only $10!

About Kim Pawlak

Kim Pawlak is Director of Publishing & Operations for the Textbook & Academic Authors Association (TAA). She has been writing about the textbook and academic authoring and publishing industry for 20 years.